Thinking on hospitality, travel and the technology behind them
Everything you need to know about growth-driven design (GDD)
Put simply, Growth-Driven Design is better marketing for hospitality. It is based on the idea of “done is better than perfect”. The traditional process of websi...
08 Jul 2022 · 5 min read
Podcast: How do i sell the dream for luxury hotels?
Tom Morgan-Grenville 0:19 Good afternoon, Harry. Harry Fielder 0:21 We're delighted that you can be joining us today we are today exploring how we can sell the ...
04 Apr 2022 · 19 min read
Podcast: How to choose the right keywords?
Tom Morgan-Grenville 0:18 Good afternoon, everyone. How are you doing? Harry Fielder 0:20 Well, I'm okay. I can't speak for everyone listening. But I'm well, To...
04 Apr 2022 · 14 min read
Stuck for content ideas? Use this 3 step process.
Introduction The hardest word to write in a new post is the first one. I used to think of this as just writer's block when faced with a blank page but it goes o...
01 Apr 2022 · 5 min read
Podcast: To advertise or not to advertise?
Harry Fielder Welcome to Umi and a cup of tea, the podcast for me where we discuss all things technology, marketing, hotels and travel. So crappy stuff or tea, ...
29 Mar 2022 · 17 min read
How playing football manager could help you with marketing
With Jonathan Van-Tam receiving a knighthood for, among other things, his use of footballing analogies for the workplace, I thought it was time for a story abou...
19 Jan 2022 · 4 min read
A very merry christmas from harry and the Umi Team
If you know our Managing Director Harry, you probably know that he loves to talk. But he's also great at writing inspiring words, so get ready for a long but lo...
20 Dec 2021 · 3 min read
An exciting partnership with Tickitto
Welcome to Umi + Tickitto! Tickitto are exactly the right type of travel tech business the world needs right now. They have put their blood, sweat and tears int...
20 Sept 2021 · 4 min read
Umi Labs: Creating an internal innovation department at Umi Digital
The need for innovation in hospitality marketing It’s long been a dream of mine to run a business that truly blends service and product. Umi has grown to where ...
02 Aug 2021 · 5 min read
2021 in numbers - the impact on hotel website traffic and revenue
2021 against previous years Looking at the first 6 months of the last few years, we’ve seen a huge surge in interest in hotels, hotel bookings, and staycations....
27 Jun 2021 · 3 min read
The cookieless web for hotels - a guide to privacy-first websites
What is a cookie? The mother of all cookies, Google, is probably in the best position to provide a concise definition. They explain that a cookie is “a small fi...
11 Jun 2021 · 5 min read
Are page builders right for my hotel website?
Page builders are fantastic for small operations where traffic will be limited and the growth plans are not significant. They often come with lower price tags a...
22 Apr 2021 · 5 min read