Thinking on hospitality, travel and the technology behind them
Using pop-ups for your CRO strategy
If you’re looking for a new way to improve the conversion rate on your hotel website, using pop-ups are a great method to add to your CRO marketing strategy. Po...
27 Jan 2023 · 3 min read
5 quick conversion rate wins for hotels
As a hotel owner or manager, you’re always looking for ways to increase bookings and drive revenue. One of the most effective ways to do this is by improving th...
13 Jan 2023 · 5 min read
Harry fielder to chair the HMA for 2023/2024
The Hotel Marketing Association (HMA) has appointed Harry Fielder as its next chair Harry Fielder, CEO of Umi, will chair the HMA for the next two years, having...
14 Nov 2022 · 2 min read
What Asksuite think about Umi
Paula Carreirão from Asksuite kindly reviewed us on the hospitality review platform Hotel Tech Report. Here's what she thinks about us and our work in the hospi...
14 Nov 2022 · 1 min read
Steve's industry insights – September 2022
Once a month, Steve Lowy – Founder and Chairman of Umi – kindly shares his thoughts about the current state of the hospitality industry. "Well, things aren’t ca...
30 Sept 2022 · 1 min read
Everything you need to know about digital ads (FAQ)
Getting started with digital ads can seem a bit daunting, but with the right digital partner and a suitable strategy, digital ads might be the missing key to in...
21 Sept 2022 · 4 min read
The ultimate guide to hotel channel managers – by Cloudbeds
Umi is not a booking engine, channel manager, PMS or any other SaaS solution. We therefore have the enviable position of cherry-picking the very best technology...
09 Sept 2022 · 7 min read
Steve's industry insights – August 2022
Once a month, Steve Lowy – Founder and Chairman of Umi – kindly shares his thoughts about the current state of the hospitality industry. "Well, what a summer it...
31 Aug 2022 · 1 min read
6 frustrations users might have when booking a hotel
In our industry, we all work hard to give the guest a pleasant experience. However, the guest experience doesn't start at check-in, it starts as soon as a user ...
26 Aug 2022 · 4 min read
Our internship at Umi – hilarious and fulfilling
Tyler and Quinn are two American college students who interned at Umi Digital for the summer. They both attend the same university, but funny enough, they didn'...
10 Aug 2022 · 6 min read
The cookieless web for hotels
Our recent marketing intern Quinn took a closer look at the current cookie situation and created this sequel to our guide to privacy-first websites. Enjoy! Alth...
01 Aug 2022 · 5 min read
Steve's industry insights – July 2022
Once a month, Steve Lowy – Founder and Chairman of Umi – kindly shares his thoughts about the current state of the hospitality industry. "The tourism sector has...
31 Jul 2022 · 1 min read