Thinking on hospitality, travel and the technology behind them
Why hospitality businesses need connected agencies, not channel suppliers
The agency model separates disciplines because it is easier to package and sell them that way. Hospitality does not work like that, and the gaps between the packages are where performance goes.
18 Aug 2026 · 7 min read
The website is not the guest journey — but it may be where the journey breaks
A hotel website is one moment in a much longer relationship. That is exactly why it carries so much load, and why the failures there are so expensive.
21 Jul 2026 · 6 min read
Why AI in hospitality depends on business context
Generic AI produces generic answers. The interesting work starts when the system understands the guest, the journey, the commercial model and the constraints the team actually operates under.
23 Jun 2026 · 7 min read
The hidden cost of disconnected hotel technology
Every department chose a good system. The guest experiences the result, and the cost of the gaps between them never appears on anyone’s budget.
19 May 2026 · 6 min read
Buy and build is the realistic future of hospitality technology
Building everything is slow and expensive. Buying everything means accepting a guest journey shaped by someone else’s roadmap. The advantage sits in the final layer.
14 Apr 2026 · 6 min read
Why content affects targeting more than marketers admit
The image in the advert decides who sees the advert. In platforms that optimise on engagement, creative is not separate from targeting — it is how targeting happens in practice.
17 Mar 2026 · 5 min read
The marketing director should not have to brief the data layer
Somewhere in the last decade, marketing leaders in hospitality acquired a second job in data engineering that nobody offered them and nobody trained them for.
17 Feb 2026 · 6 min read
What a performance audit should actually tell you
Most agency audits are sales documents with a findings section. A useful one creates value on its own, whether or not it leads to an engagement.
20 Jan 2026 · 5 min read
Using booking intent and search data to understand your guests
Search behaviour tells you what a guest is weighing up before they ever reach your site. Read properly, it is the cheapest audience research a hotel has access to.
27 Oct 2025 · 8 min read
Technology, people, and the future of personalised hospitality
Notes from the Innovation Stage at the Independent Hotel Show, on what personalisation actually asks of a hospitality team — and where the technology stops and the people start.
08 Oct 2025 · 7 min read
Why most hotel marketers will never operate at the cutting edge
One of my favourite Steve Jobs moments was when he quoted Alan Kay, saying, "People who are really serious about software should make their own hardware." While...
12 Jun 2024 · 3 min read
Understanding classification models in the hotel industry
By Alexis Ihezue What is a Classification Model? In machine learning, a classification model is an algorithm that uses input data to try and accurately predict ...
05 Jun 2024 · 4 min read