Thinking on hospitality, travel and the technology behind them
How to run a remote lightning decision jam
Intro So what is a Lightning Decision Jam (LDJ) and why should you do one? We covered the benefits of running an LDJ in our previous article ‘How A Lightning De...
18 Feb 2021 · 8 min readSupercharge Revinate with contacts API
Introduction and Benefits Revinate is an industry-leading CRM system for hotels and hospitality. It draws its competitive advantage from excellent segmentation ...
15 Feb 2021 · 4 min read
Umi Digital appointed as the Good Hotel Guide’s marketing agency
Umi Digital was recently appointed as the Good Hotel Guide’s digital marketing agency to increase web traffic, grow their mailing list, improve brand awareness ...
04 Feb 2021 · 1 min read
Web accessibility in 2021
What is Web accessibility? The Web Accessibility Initiative defines it as “[...] websites, tools, and technologies [being] designed and developed so that people...
08 Jan 2021 · 4 min read
How to convince your colleagues to do a lightning decision jam
This blog post is part of our Lightning Decision Jam series. A Lightning Decision Jam is a 1-hour workshop for tackling big problems and coming up with actionab...
27 Nov 2020 · 3 min read
How a/b testing can help you prioritise functionality over looks
This blog post is part of our series called “pretty useless”. In this series we explore why having a pretty website isn’t always the best choice for reaching yo...
30 Oct 2020 · 6 min read
Which metrics really impact your hotel website's conversion rate?
This blog post is part of our series called “pretty useless”. In this series we explore why having a pretty website isn’t always the best choice for reaching yo...
23 Oct 2020 · 5 min read
You can't polish a turd - does your website suck?
Introduction As the old saying goes, “you can’t polish a turd, but you can roll it in glitter”. The same goes for websites too. If you are designing a new websi...
20 Oct 2020 · 7 min read
How to make Google love your landing pages
Building landing pages for your ads to make them really work This blog post is part of our series called “pretty useless". In this series we explore why having ...
12 Oct 2020 · 4 min read
Success story: How Umi helped generate £15k monthly voucher revenue for a boutique hotel
Throughout lockdown, the Umi team embarked on a fast-paced innovation cycle to create tools to support hotels through the crisis. This post is about how Pop Up ...
09 Oct 2020 · 3 min read
Harry’s house analogy for website usability
Houses have an inherent usability about them - we know how to use doors, taps, toilets and the rest of the house right out the starting blocks. We need to use t...
01 Oct 2020 · 4 min read
Ecosia - how to spend your ad budget on the planet!
What is Ecosia? Ecosia is a Search Engine company, based out of Berlin. Their mission goal is to operate entirely ethically and to use all of their profit to pl...
21 Sept 2020 · 2 min read