Insights

Thinking on hospitality, travel and the technology behind them

Everything we have written, in one place — strategy, technology, marketing and the occasional argument with the industry.
326 articles
Strategy

How a lightning decision jam can help hotels solve big problems during lockdown

Introduction In this article I am going to show you a fantastic method for your team to solve any type of problem within 1-hour, without any ego or confrontatio...

08 Sept 2020 · 10 min read
Paid Advertising

The digitisation of physical assets

How to deliver menus and other information in the best way Hotels and restaurants are needing to deliver digital assets more than ever. Whether that is menus, w...

08 Sept 2020 · 3 min read
Paid Advertising

6 key technology trends for hotels

Programming Languages The first languages that typically appear in a course for beginner developers are HTML and CSS. While these will tide you over from a mark...

01 Sept 2020 · 8 min read
Website Development

Our experience through COVID-19

Hospitality has been unimaginably tested during this time and, while we are not a front line hospitality business, our fate is directly tied to the industry as ...

23 Aug 2020 · 4 min read
Strategy

COVID 19 statistics part 2

How has Covid-19 Impacted hotels? The short answer to this is a lot, the longer answer depends on the sort of hotel as to whether this is good or bad. Just befo...

16 Aug 2020 · 3 min read
Design

COVID 19 stats part 1

How is the Hospitality industry doing, post Covid-19? There are a few answers to this, and as I mentioned in my previous blog the short one is: Rural hotels are...

14 Aug 2020 · 2 min read

Introducing COVID 19 & Umi

Over the past few months we have all gone through a number of challenges and changes and the hospitality industry has been no different. Indeed, the hospitality...

02 Aug 2020 · 2 min read

The 'post stay' hotel email

In this blog post, you will learn what a post-stay email is and what it should contain. We will also explain why and when to send this email and how often you n...

21 Jul 2020 · 2 min read
Paid Advertising

The 'your upcoming stay' email

In this blog post you will learn about "Upcoming Stay' emails, what they are, what information to include and what the benefits of them are. Missed our other ar...

14 Jul 2020 · 3 min read
Paid Advertising

The thank you email

They have booked! Great news. A non-refundable rate and they’re arriving in a month. Everyone at the hotel is looking forward to seeing them then. This month is...

07 Jul 2020 · 2 min read
Paid Advertising

An introduction to email marketing

This month's blogs are all surrounding the topic of email marketing. Such as remarketing emails, how you can use emails throughout your customer journey and how...

30 Jun 2020 · 2 min read
Paid Advertising

Understanding Google Search traffic

In short, search traffic are the website visitors you gain through search engines. Tracking it through services such as Google Ads and Google Analytics allows y...

23 Jun 2020 · 2 min read