Industry Experts

Technology Advisory Services

Too often are systems chosen in isolation and outside of a holistic connectivity strategy. A robust guest experience is built on a considered technology stack.

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The Missing Role in Hospitality

There is a fundamental void of technical expertise at a strategic level in hospitality.

Rarely people that can join the dots in a tech stack, challenge the capabilities of an API, or leverage the full capabilities of their incumbent systems.

That is where Umi steps in.

In Practice

A Typical Technology Advisory Process

We follow a refined four-step process that allows us to deeply audit the existing stack, challenge current connectivity, explore gaps, and finally provide a robust series of buy-or-build recommendations.

AuditIntegrationsStakeholders

What you've actually got

We map every system you run and how they connect, or don't. Contract lengths, data ownership, who controls what. Then we sit with the people using them daily, because the pain points never appear on the architecture diagram.

PersonasGuest journeyTouchpoints

What good looks like

Before touching the tech, we define the journey you want. Each guest type, each revenue stream, from first search to repeat stay, and what needs to happen at every step. Written as the ideal, not as a description of what the systems currently allow.

Gap analysisData flowAlignment

Where it breaks

We lay the stack over the journey. Most of it holds. Some of it doesn't — a touchpoint nothing supports, a handoff done manually every morning, two systems doing one job. The gaps stop being a feeling and become a list.

RoadmapProcurementBuy vs Build

What to do about it

A sequenced plan: what to fix, what to replace, what to leave alone, and in what order. Shortlisted vendors, real requirements, and a framework for deciding, so the next contract gets signed on evidence rather than on a demo.

Answering Key Strategy Questions

Are you tackling any of the following questions?

I don't know where my data lives.
I'm paying too much for technology.
I can't control the booking experience.
Our systems do not talk to eachother.
Do I build it myself or buy it off the shelf?
We're opening a new property.
They have an API, how do I use it?
I need an AI strategy.
We've gone from one property to six.
I can't attribute revenue correctly.
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Speak with our team today.

The best projects we deliver are the ones where we collaborate on the brief. We pride ourselves on being open, pushing back, and being truly collaborative in our partnerships.


When there is a seniority gap between those suggesting the systems and those signing off on them, there is no way that CEO is going to make a sensible decision.

Selected work

Advisory in the work

The Stafford London

The Resident

Good Hotel Guide

Insights

Our thinking on advisory

Strategy

Why hospitality businesses need connected agencies, not channel suppliers

The agency model separates disciplines because it is easier to package and sell them that way. Hospitality does not work like that, and the gaps between the packages are where performance goes.

18 Aug 2026 · 7 min read
Strategy

The hidden cost of disconnected hotel technology

Every department chose a good system. The guest experiences the result, and the cost of the gaps between them never appears on anyone’s budget.

19 May 2026 · 6 min read
Strategy

Buy and build is the realistic future of hospitality technology

Building everything is slow and expensive. Buying everything means accepting a guest journey shaped by someone else’s roadmap. The advantage sits in the final layer.

14 Apr 2026 · 6 min read