Thinking on hospitality, travel and the technology behind them
The world of reviews and advocacy for a hotel website
Reviews and Social Proof have become an integral part of your customer’s decision-making process when it comes to booking hotels. This is especially important i...
21 Apr 2023 · 6 min read
How-to: Plan a campaign for a hotel
Plan a campaign for a hotel: Define your goals: The first step in planning a campaign for your hotel is to define your goals. Determine what you want to achieve...
18 Apr 2023 · 3 min read
FAQ remarketing for hotels
FAQ Remarketing For Hotels Q: What is remarketing? A: Remarketing is a marketing strategy that involves targeting people who have already interacted with your w...
18 Apr 2023 · 3 min read
How to optimise your hotel website for conversions
Imagine your website is a bucket. Before you fill it with water, you want to make sure that you remove as many holes from your bucket as possible. In the case o...
31 Mar 2023 · 10 min read
How to provide better user experience and encourage direct bookings on your hospitality website
What Should A Hospitality Website Do As the hospitality industry continues to evolve, having a strong online presence is more important than ever. A website is ...
24 Mar 2023 · 3 min read
How to figure out your direct booking strategy
Every hotel wants more direct business. Fewer have decided what they are actually willing to change to get it. A practical way to work out where your direct strategy stands.
24 Mar 2023 · 6 min read
Why server-side tracking matters for hotels
Browser changes have been quietly eroding hotel measurement for years. Server-side tracking is how you get the picture back — and what it costs to set up properly.
14 Mar 2023 · 6 min read
How will tracking and analytics change throughout 2023?
Top 5 Hotel Website Analytics Trends for 2023 Not a day goes by that our roles in hotel marketing are not influenced by website analytics and tracking. While th...
13 Mar 2023 · 6 min read
Why should hotels promote direct booking offers
Why Should Hotels Promote Direct Booking Offers? Hotels often rely on third-party booking sites to fill their rooms and generate revenue. While these sites can ...
28 Feb 2023 · 2 min read
5 reasons why hotels love ldjs
5 Reasons Why Hotels Love LDJs In the highly competitive hospitality industry, hotels are constantly looking for ways to increase their bookings and revenue. On...
28 Feb 2023 · 2 min read
How to create a compelling direct booking offer
Why should you create a Direct Booking Offer? There are several reasons why you may want to consider offering a direct booking offer: Increased Control: By offe...
15 Feb 2023 · 5 min read
Answers to the 9 most frequently asked questions about a/b testing
Answers to the 9 Most Frequently Asked Questions About A/B Testing Q: What is A/B testing? A: A/B testing is a technique for evaluating the performance of two v...
31 Jan 2023 · 2 min read