Thinking on hospitality, travel and the technology behind them
Website for a small business — The key to success for independent hotels
Are you looking for ways to effectively build a website for a small business? Your website is often the first look at your hotel for potential guests — a window...
15 Mar 2024 · 3 min read
How to boost your direct bookings — 5 guaranteed ways to reduce bookings through OTAs
Are you looking for ways to increase your direct bookings? Online travel agents (OTAs) seem to take up a lot of space on Google and, with seemingly brilliant de...
29 Feb 2024 · 3 min read
4 ways to build a brand — Defining the face of your hotel
In today’s digital landscape, it’s never been more important to build a brand that reflects your hotel to the public in an appealing, stand-out way. But first, ...
29 Feb 2024 · 3 min read
Are you looking for bespoke software? — Website customisation for travel companies
In the dynamic world of travel, where every click and interaction matters, the right digital tools can make all the difference. At Umi, we offer bespoke softwar...
29 Feb 2024 · 3 min read
A hotelier's guide to using digital ads to attract local guests
How to target potential guests who are looking to stay in your area with digital ads In today's digital age, hotels must have an online presence to attract and ...
12 Sept 2023 · 3 min read
Our proven strategies for boosting your hotel's digital presence
Brand Awareness In today's highly competitive digital landscape, building brand awareness is essential for any business, and hotels are no exception. One way to...
12 Sept 2023 · 3 min read
What is a brand protection digital ad campaign?
In today's digital landscape, protecting your brand online is more important than ever. A brand protection digital ad campaign is a type of online advertising t...
12 Sept 2023 · 3 min read
How remarketing can skyrocket your hotel's direct bookings
What a remarketing campaign is and how hotels can use it to increase direct bookings? In today's digital age, it's not enough for hotels to simply have a websit...
12 Sept 2023 · 3 min read
From check-out to check-in: Our guide to using remarketing and email marketing to rebook hotel guests
Hotels can utilise remarketing campaigns to encourage previous guests to book return stays. These remarketing campaigns can be created in conjunction with the 1...
12 Sept 2023 · 4 min read
Using email marketing & digital ad strategies to reignite guest loyalty
Once you have worked hard to prise your guest away from the OTA and they have had a wonderful stay at your hotel, you will want to find ways of encouraging them...
16 Jun 2023 · 6 min read
How partnering with local businesses can maximise your direct bookings
Direct Experience Network Previously, we established a scenario where potential guests were visiting your website after shortlisting your hotel from an OTA. In ...
22 May 2023 · 3 min read
Elements of a successful hotel ad
Much is changing in the way hotels advertise in the digital sphere. Whether it be launching on new platforms that brands previously had not considered, to the a...
25 Apr 2023 · 3 min read