Thinking on hospitality, travel and the technology behind them
Leveraging OpenAI assistants for enhanced guest experiences
OpenAI Assistants are intelligent virtual agents designed to assist users across various tasks and domains. From simplifying complex inquiries to generating cre...
05 Jun 2024 · 3 min read
5 ways to establish your company in the hotel industry
How to Build Brand Awareness Are you looking to improve your brand awareness? Building brand awareness is not just a strategy; it's a way of getting your compan...
22 May 2024 · 4 min read
Understanding how to use paid social to increase brand awareness
In today's digital landscape, paid social media advertising is a powerful tool for increasing brand awareness and establishing a company's presence in the marke...
21 May 2024 · 4 min read
What’s your hotel tech strategy?
Most hotels have a technology stack. Fewer have a technology strategy. The difference is whether the systems were chosen against a plan or accumulated against a series of problems.
20 May 2024 · 5 min read
How to increase organic traffic to your site — Boost your customer revenue
Have you ever wondered how to increase organic traffic to your site? At Umi Digital, we’re focused on improving your website and enhancing engagement. By increa...
18 May 2024 · 4 min read
The customer journey: is your hotel website easy to navigate?
Navigation is not a design problem, it is a confidence problem. If a guest cannot find what they need to compare, they do not book — they go somewhere they can.
12 May 2024 · 5 min read
Discover how performance max campaigns can significantly boost your sales
Are you looking for ways to boost sales? In our latest blog, we’re defining what a performance max campaign is, underscoring its powerful features and understan...
09 May 2024 · 3 min read
Discover how incorporating local affiliate networks can elevate your business
How can local affiliate networks help your business? In our latest blog, we’re exploring how local affiliate networks and marketing can increase your direct boo...
02 May 2024 · 3 min read
How to improve your target market strategy — Who’s your ideal guest?
Are you looking for ways to improve your target market strategy to reach your desired audience? At Umi, we can help you tailor your services, implement an effec...
20 Apr 2024 · 4 min read
Measuring statistics — Digital marketing performance metrics
Do you track your digital marketing performance metrics? If you need help understanding the importance of measuring progress, here are the methods you can use t...
12 Apr 2024 · 3 min read
Hotel price checker — Discover our new price comparison tool
Are you looking to boost your direct bookings? At Umi, we’re excited to announce the launch of our new hotel price checker, Price Peek. Read our blog to discove...
07 Apr 2024 · 3 min read
Real-world AI: using technology to improve a hotel
Setting aside the hype, here is what AI is already doing usefully inside hotels: the workflows, the tools, and the places it is still not worth the effort.
20 Mar 2024 · 6 min read