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Strategy

30 articles in Strategy
Strategy

Why hospitality businesses need connected agencies, not channel suppliers

The agency model separates disciplines because it is easier to package and sell them that way. Hospitality does not work like that, and the gaps between the packages are where performance goes.

18 Aug 2026 · 7 min read
Strategy

The hidden cost of disconnected hotel technology

Every department chose a good system. The guest experiences the result, and the cost of the gaps between them never appears on anyone’s budget.

19 May 2026 · 6 min read
Strategy

Buy and build is the realistic future of hospitality technology

Building everything is slow and expensive. Buying everything means accepting a guest journey shaped by someone else’s roadmap. The advantage sits in the final layer.

14 Apr 2026 · 6 min read
Strategy

Technology, people, and the future of personalised hospitality

Notes from the Innovation Stage at the Independent Hotel Show, on what personalisation actually asks of a hospitality team — and where the technology stops and the people start.

08 Oct 2025 · 7 min read
Strategy

Understanding classification models in the hotel industry

By Alexis Ihezue What is a Classification Model? In machine learning, a classification model is an algorithm that uses input data to try and accurately predict ...

05 Jun 2024 · 4 min read
Strategy

What’s your hotel tech strategy?

Most hotels have a technology stack. Fewer have a technology strategy. The difference is whether the systems were chosen against a plan or accumulated against a series of problems.

20 May 2024 · 5 min read
Strategy

Why should hotels promote direct booking offers

Why Should Hotels Promote Direct Booking Offers? Hotels often rely on third-party booking sites to fill their rooms and generate revenue. While these sites can ...

28 Feb 2023 · 2 min read
Strategy

5 reasons why hotels love ldjs

5 Reasons Why Hotels Love LDJs In the highly competitive hospitality industry, hotels are constantly looking for ways to increase their bookings and revenue. On...

28 Feb 2023 · 2 min read
Strategy

How to create a compelling direct booking offer

Why should you create a Direct Booking Offer? There are several reasons why you may want to consider offering a direct booking offer: Increased Control: By offe...

15 Feb 2023 · 5 min read
Strategy

Steve's industry insights – September 2022

Once a month, Steve Lowy – Founder and Chairman of Umi – kindly shares his thoughts about the current state of the hospitality industry. "Well, things aren’t ca...

30 Sept 2022 · 1 min read
Strategy

Steve's industry insights – August 2022

Once a month, Steve Lowy – Founder and Chairman of Umi – kindly shares his thoughts about the current state of the hospitality industry. "Well, what a summer it...

31 Aug 2022 · 1 min read
Strategy

Steve's industry insights – July 2022

Once a month, Steve Lowy – Founder and Chairman of Umi – kindly shares his thoughts about the current state of the hospitality industry. "The tourism sector has...

31 Jul 2022 · 1 min read