Umi Digital appointed as the Good Hotel Guide’s marketing agency

Umi Digital was recently appointed as the Good Hotel Guide’s digital marketing agency to increase web traffic, grow their mailing list, improve brand awareness and optimise the guide’s overall digital success.

They will be working closely together by analysing and optimising the current platform, implementing changes based on rigorous user testing, and developing new features to deliver additional value for readers. Umi Digital is a leading digital agency in the hospitality and travel sector. The team has a love of learning and a passion for hospitality. They work with hotels across the globe to get the best from digital by increasing direct bookings and building a loyal customer base. With over 10 years of experience spanning 200+ hospitality sites they are in a great position to help grow the guide moving forwards. The Good Hotel Guide is the leading independent guide to hotels in Great Britain, Ireland, Continental Europe and the Caribbean. The Guide was first published in 1978. It has been published each October since then. It is written for the reader seeking impartial advice on finding a good place to stay. ‘Word of mouth in print’ is a good way of describing how the Good Hotel Guide works. Spearheaded by Managing Director Harry and Operations Director Dana, the whole team at Umi Digital is proud to be working with the Good Hotel Guide.