Insights

Thinking on hospitality, travel and the technology behind them

Everything we have written, in one place — strategy, technology, marketing and the occasional argument with the industry.
326 articles
Design

Boost search traffic using rich snippets

The nature of search is constantly changing and since it’s inception in 1996 Google search has changed immeasurable - Not just through the breadth of its reach ...

14 Feb 2017 · 3 min read
Design

Why do we use WordPress?

At Umi Digital we are very proud to use Wordpress to power our Umi 360 hotel marketing platform. Wordpress is stable, flexible, easy to use and is has an ever-e...

25 Jan 2017 · 3 min read
Data Insights

Madeleine has joined!

So, what do you do at Umi Digital? I am the new Marketing Intern. Where are you from? I am from a town called Lansdale, Pennsylvania. It is in the Philadelphia ...

19 Jan 2017 · 1 min read

Why we host with wp engine

Hotel Website Hosting When it comes to hosting, our clients and prospects correctly assume that hosting is part of the service we offer. Upon a simple “yes” fro...

16 Jan 2017 · 4 min read
Website Development

What will 2017 bring to the hospitality industry?

Well what a year this has been. Brexit, Trump, mergers and acquisitions of Hotel brands and the emergence of some scary but exciting new technology. MD of Umi D...

28 Dec 2016 · 7 min read
Data Insights

Umi Digital festive opening hours

Umi Digital Opening Hours During the festive period we will be closed from: Friday 23rd December - Tuesday 3rd January 2017 For anything urgent during this peri...

01 Dec 2016 · 1 min read

The difference between a blog post and a web page

It is really important when updating your website content to understand the difference between creating a page and a blog post. Pages A website page is used to ...

07 Nov 2016 · 1 min read
Design

The power of social

Social media platforms are growing faster by the minute. With an estimated 1.3 billion users on Twitter, each profile presents a different opportunity and tool ...

27 Oct 2016 · 1 min read

Exhibiting at the independent hotel show

18th - 19th October, 2016 - Olympia, London We are really excited about exhibiting at the Independent Hotel Show this October. We are delighted to be joined thi...

21 Sept 2016 · 1 min read
Paid Advertising

A new way to leverage metasearch

Good afternoon everyone! Harry here. I hope you have all had a lovely weekend and are all set for a successful week. I am currently sat on an easyjet flight to ...

21 Sept 2016 · 3 min read
Data Insights

Welcome to the team, carli and tina!

Get to know Tina Hutber So, what do you do at Umi Digital? I'm the new project manager at Umi Digital. Where are you from? I am from Vienna, which is the capita...

09 Sept 2016 · 2 min read
Paid Advertising

How well do you know your customers?

Your customers are the most important part of your business, right? So how much do you really know about them? Understanding your customers has become a vital t...

07 Sept 2016 · 2 min read