Madeleine has joined!
So, what do you do at Umi Digital? I am the new Marketing Intern. Where are you from? I am from a town called Lansdale, Pennsylvania. It is in the Philadelphia ...
So, what do you do at Umi Digital?
I am the new Marketing Intern.
Where are you from?
I am from a town called Lansdale, Pennsylvania. It is in the Philadelphia suburbs.
What is your favourite sports team?
My favourite team is the Philadelphia Flyers, they are our professional hockey team. I also enjoy watching the Philadelphia Phillies, our professional baseball team.
What is your favourite destination?
My favourite destination would be Paris because I spent a semester there last year and I love the city, culture, and its history.
What is your favourite holiday?
It would have to be Christmas because that is when my family is all together and we get to bake cookies and watch holiday movies.
How many siblings do you have?
I have one sister who is two years older than I am.
Do you have any pets?
I have two dogs, one is a toy poodle and the other is a beagle and german shepherd mix. My sister recently got a bichpoo (half bichon, half poodle) and I consider her my third dog.
The marketing director should not have to brief the data layer
Somewhere in the last decade, marketing leaders in hospitality acquired a second job in data engineering that nobody offered them and nobody trained them for.
17 Feb 2026 · 6 min readUsing booking intent and search data to understand your guests
Search behaviour tells you what a guest is weighing up before they ever reach your site. Read properly, it is the cheapest audience research a hotel has access to.
27 Oct 2025 · 8 min readWhy server-side tracking matters for hotels
Browser changes have been quietly eroding hotel measurement for years. Server-side tracking is how you get the picture back — and what it costs to set up properly.
14 Mar 2023 · 6 min read


