Thinking on hospitality, travel and the technology behind them
How Airbnb has given local restaurants a boost
The AirBnB phenomenon was not a completely ground breaking concept. The concept of staying at a guesthouse and kipping in a spare room has been around for for c...
02 Sept 2016 · 3 min read
Independents vs branded in the us of a
I was fortunate to be invited to a wedding in California a few weeks back. Having to travel that far from the UK, I used the wedding as an opportunity to do a b...
19 Aug 2016 · 2 min readBad reviews – should you respond?
It is never nice receiving a bad review online, and with the ever-increasing platforms that a customer can now write a review on, it has become more and more di...
10 Aug 2016 · 2 min readPokémon go – the virtual world made into reality
For those of you who were absorbed in the Pokemon games as a child, you may now be spending your spare time racing around various locations to catch your favour...
20 Jul 2016 · 1 min read
Is your brand reflected in your customer service?
Many companies make a fundamental error in thinking that their brand is simply a logo used on their business cards, headed paper and at the top of their website...
19 Jul 2016 · 1 min read
Get to know our intern, joshua!
We are excited to welcome our newest member to the team, Joshua Stone, who is here from the USA as a data science intern. Hi Joshua! Tell us a little about your...
21 Jun 2016 · 2 min read
Get to know our intern, kris!
We are excited to welcome our newest member to the team, Kris Hess, who is here from the USA as a graphic design intern. Hi Kris! Tell us a little about yoursel...
16 Jun 2016 · 2 min read
The Klopp effect - why hotel managers and football managers aren’t so different
Some of you may know that I am a big Football fan (Soccer for the Americans out there). My team, Liverpool F.C., is a team that I have supported passionately si...
14 Jun 2016 · 7 min read
Five step guide to generating direct hotel bookings online
Umi Digital was set up in 2010 for one major reason, which was to empower hotels and hospitality business to drive direct revenue online. Since then we have see...
06 Jun 2016 · 5 min read
Selling food without words
I love food. I love eating it, cooking it and love wandering around markets or cook shops thinking of my next dish. I have been fortunate enough to train as a c...
02 Jun 2016 · 2 min read
8 expert tips to hospitality blog writing
Writing blogs can be a daunting task, believe me, I know. If you are struggling to find interesting blog post ideas and want your blog to succeed as well, do ke...
23 May 2016 · 4 min read
4 top tips for hotels to deal with complaints on-line
In today's day and time, the easy access to smartphones and internet connectivity has made it possible for everyone to share their experiences online - instantl...
01 May 2016 · 3 min read