Thinking on hospitality, travel and the technology behind them
Hotel pods - Japan
The smallest hotel room in the world Ever had an issue with the size of your hotel room? Perhaps the pictures simply made it look bigger than it actually was, o...
03 Jul 2017 · 1 min read
Why you should be using GeoIP in your hotel website
If you're on this page, I know where you are... Some say threatening and creepy, we say it’s one of the best things to hear as a hotel marketeer. Analysing and ...
06 Jun 2017 · 3 min read
What is email automation and how can it benefit my business?
We're delighted to present a guest post by the wonderful Red Circle Digital! We've partnered up with them to deliver industry leading email marketing solutions ...
02 Jun 2017 · 4 min read
Optimising your live chat through automation
Automation and personalisation might sound mutually exclusive, but automated processes can actually help us enhance the user experience by making it even more p...
01 Jun 2017 · 4 min read
Why use Google Tag Manager on your hotel website?
We’re going to go a little techie for a moment and discuss why using Google Tag Manager is really useful for your hotel website and help you increase direct boo...
15 May 2017 · 3 min read
Dynamic personalisation — May automation month
The idea of dynamic content in automation may seem a bit of a contradiction but as we delve deeper into modern day technology, not only is dynamic personalisati...
09 May 2017 · 1 min read
Abandonment capture — May automation month
What is it? Some customers explore your website and head straight to the book now button and just as they are about to convert they drop off and never appear ag...
02 May 2017 · 2 min read
Facebook's ar platform and hotel marketing
Last week Facebook’s founder and CEO Mark Zuckerberg stood on stage at the Facebook F8 developer conference and took us through the next stage of achieve their ...
22 Apr 2017 · 3 min read
Doing the splits with Google Optimise
“Variant testing has typically been at the mercy of the agency, however Google Optimise now puts this incredibly powerful marketing technique in the hands of an...
18 Apr 2017 · 2 min readWelcoming our new junior front-end web developer!
We asked our new Junior Front-End Developer Lok Cheng a few questions this week to find out a little bit more about our new team member! So, what do you do at U...
13 Apr 2017 · 1 min read
What is Facebook edge ranking?
"More than 90% of fans never come back to visit a Facebook Page again after liking it." So you have been spending all of your time getting people to like your h...
22 Mar 2017 · 4 min read
Cross pollination of marketing ideas
During my morning coffee I observed all of our Umi website build projects, as I do each morning, as they snake along our project management systems timeline. I ...
24 Feb 2017 · 1 min read