Umi Digital festive opening hours
Umi Digital Opening Hours During the festive period we will be closed from: Friday 23rd December - Tuesday 3rd January 2017 For anything urgent during this peri...
Umi Digital Opening Hours
During the festive period we will be closed from:Friday 23rd December - Tuesday 3rd January 2017
For anything urgent during this period please email our support@umidigital.co.uk .
The marketing director should not have to brief the data layer
Somewhere in the last decade, marketing leaders in hospitality acquired a second job in data engineering that nobody offered them and nobody trained them for.
17 Feb 2026 · 6 min readUsing booking intent and search data to understand your guests
Search behaviour tells you what a guest is weighing up before they ever reach your site. Read properly, it is the cheapest audience research a hotel has access to.
27 Oct 2025 · 8 min readWhy server-side tracking matters for hotels
Browser changes have been quietly eroding hotel measurement for years. Server-side tracking is how you get the picture back — and what it costs to set up properly.
14 Mar 2023 · 6 min read


