Insights

Thinking on hospitality, travel and the technology behind them

Everything we have written, in one place — strategy, technology, marketing and the occasional argument with the industry.
326 articles
Paid Advertising

3 tips for successful hotel website design

Producing a successful website for your hotel is a trying task and many skills are required. A website designer must understand what an attractive website looks...

08 Aug 2013 · 3 min read
Design

Sell feelings, not products

There used to be big differences between products when it came to quality and price, now the uniqueness of products seems to be dwindling. In this kind of situa...

08 Aug 2013 · 2 min read

The rise of mobile internet users

The mobile populations has continued to grow and it's now at a point where we just can’t ignore it any longer. Smartphone users are growing at an astounding rat...

26 Jul 2013 · 2 min read
Data Insights

Umi Digital vs the world

On Saturday (13/07/2013), the Umi Digital team participated in the ‘Undiscovered London’ National Hostel Cup football tournament, an event to raise money for ‘K...

19 Jul 2013 · 2 min read
Design

Umi Digital tackles blindness around the world in the city race

Yesterday evening, 11th July 2013, one of the hottest evenings of the year so far, 8 of our Umi Digital team set out on one of the most challenging missions of ...

12 Jul 2013 · 1 min read

Separate yourself from the crowd with social media

One of the biggest assets that you have as a business trying to promote your services is one of the most known but not necessarily most used tools in business i...

11 Jul 2013 · 3 min read
Paid Advertising

How to increase sales by having a corporate blog

Blogs are trending. You see them popping up everywhere and a lot of people follow one or more blogs nowadays. Sharing your stories, knowledge and ideas has neve...

28 Jun 2013 · 2 min read

How a great website can make your amount of bookings grow

You might want to change the world into a better place by being green, bring people from different cultures together or maybe you just want to spread some love....

25 Jun 2013 · 2 min read
Design

What the world outside the box looks like

Have you heard of the box? You’re probably in it right now. The box is everything normal, everything that has been done before and that has proved to work. It’s...

20 Jun 2013 · 2 min read

How to create great content for your hotel business

One of the most important things when it comes to marketing your hotel online is to create great content. Content is all the information you put on your website...

14 Jun 2013 · 6 min read
Paid Advertising

Have a blog? Get Google Authorship!

Blogs are a great way of generating new content for your website on a regular basis. It keeps your website lively and it’s a great way to get people to return t...

13 Jun 2013 · 1 min read
Data Insights

How to respond to a bad review

If you run a hotel, restaurant or another company in the hospitality sector, you have probably dealt with them before. We are talking about reviews. Those littl...

31 May 2013 · 3 min read