Thinking on hospitality, travel and the technology behind them
How to get more followers on Instagram
So you’re on Instagram and you’re sharing some great photos. The next step to Instagram is to get people to actually see those beautiful pictures. This then beg...
06 Apr 2013 · 3 min readHotel branding: Consumers number one choice
Branding Companies in the tourism world are all on the hunt to make their special place stand out. They search for countless ’secret weapons’ to give them that ...
05 Apr 2013 · 3 min read
Facebook’s newsfeed update – what it means for your business
Even though some people love to dwell in the past, we all know the world isn’t static. It’s no different in the digital world. Every day the big players in the ...
03 Apr 2013 · 2 min readGet visual with Instagram
The times of beautiful photos only being taken by professional photographers with super expensive cameras are over. Instagram is a mobile app which gives users ...
19 Feb 2013 · 3 min readThree tips for building an effective blog
While most casual Internet browsers view blogging as an easygoing, typical activity, us marketers know that blogging can mean much more serious business than th...
19 Feb 2013 · 2 min read
Digital trends 2013 by Umi
We put our heads together and considered what we think will be Digital Trends for 2013: Steve – MOBILE MOBILE MOBILE "Looking at statistics released last week, ...
10 Jan 2013 · 2 min read
The importance of a whitebranded booking engine
Why your booking engine should be whitebranded On many modern hotel websites, the process of going from the main website to the booking engine page is far from ...
17 Dec 2012 · 2 min read
The benefits of modern marketing
Marketing and technology These are the chosen words my father uses to describe his business styles. At 51 years old, he has built himself into a moderately succ...
17 Dec 2012 · 3 min read
Whether you like it or not, social media is here to stay
It’s time to take Social Media seriously. Actually, it is long overdue if you have not tapped into the world of social media. Your business may have lost out be...
17 Dec 2012 · 2 min read
Why hotels need responsive websites
As you begin preparing for the busy festive season, before you know it you’ll be pouring over spreadsheets preparing for the budget and wondering how you can ma...
19 Nov 2012 · 4 min read
The rising price of selling a hotel room
I recently attended a show where TRI Hospitality was presenting some of their latest stats. One statistic jumped out of the page, and although it was shocking, ...
02 Nov 2012 · 2 min read
Your booking engine should be making your life easier; not harder
The market for online booking engines is heavily saturated with solutions varying from a simple booking button to fully-featured software suites that integrate ...
02 Nov 2012 · 2 min read