Insights

Thinking on hospitality, travel and the technology behind them

Everything we have written, in one place — strategy, technology, marketing and the occasional argument with the industry.
326 articles
Design

An interview with online marketing expert simon dalley

We asked online marketing expert Simon Dalley about his ideas on the current trends in online marketing. He has shared some great tips and tricks with us, so re...

23 May 2013 · 6 min read
Paid Advertising

Our 3 top tips for advertising on LinkedIn

LinkedIn advertising is different than your typical ad campaign; some may argue it even needs a guidebook of its own! With its limited characters and niche prac...

15 May 2013 · 3 min read

Making your brand memorable

Do you ever wonder what people remember from their stay at your hotel years after their visit? It might actually be nothing, with people traveling more and more...

08 May 2013 · 2 min read
Design

Choosing your social media platform

We’ve all been there, you've got a great product and you want to let other people know just how great it is but how do you do that with social media? With all t...

02 May 2013 · 3 min read

A special 8th birthday indeed!

Last week we celebrated a big birthday here at Umi Digital. In fact, knowingly or not, you probably celebrated this birthday in one form or another as well! Any...

30 Apr 2013 · 4 min read
Design

4 ways to improve guest's experiences with Twitter

We are happy to see that more and more companies are starting to use Twitter. Most of them are sharing their current offers, things going on in their company or...

24 Apr 2013 · 3 min read
Design

Three ways companies can use social media

Many companies just start using social media because everyone tells them they have to or they've got a sudden urge to begin but did you ever think about what yo...

19 Apr 2013 · 3 min read

Getting your emails past the first date

Email marketing can be a little tricky and even fuzzy at times. Sure, we may have some basic statistics like click through rates, however, at the end of the day...

17 Apr 2013 · 5 min read
Design

Storytelling isn’t only for the kids

With Instagram, Twitter, and Facebook, it is difficult to not get caught up in the ‘digital competition’ to promote whatever leverage you can to attract a poten...

13 Apr 2013 · 3 min read

Keep it simple stupid! How mobile design is affecting desktop design

Just like everything on the internet, web design is constantly evolving. Years ago, we still thought it was pretty cool to have a cursor with bubbles coming out...

11 Apr 2013 · 2 min read

The importance of sharing great photos

It’s been said that a picture is worth a thousand words, and we agree. Of course, you can tell people about the amazing atmosphere in your restaurant or the bea...

10 Apr 2013 · 2 min read

Joining the design business association makes business better for us and you!

For our clients (that's you), making decisions in tough times requires confidence. You need to know that your decision is an investment that will deliver a retu...

08 Apr 2013 · 2 min read