Insights

Thinking on hospitality, travel and the technology behind them

Everything we have written, in one place — strategy, technology, marketing and the occasional argument with the industry.
326 articles

Introducing the two week website

In our mission to help hotels and travel companies reclaim their independence from online travel agencies, today umi Digital has launched the “Two Week Website”...

15 Oct 2013 · 2 min read
Strategy

Street art and the hotel industry by lee bofkin

The last few years have been a very exciting time for street artists working in the UK. After the rise of Banksy, it’s clear that there has been an increasing a...

15 Oct 2013 · 3 min read

Taking advantage of social media

The travel industry is the number one industry that benefits from social media. Social media allows for trip planning, sharing, inspiration, and drives engageme...

14 Oct 2013 · 3 min read
Paid Advertising

Google’s new hummingbird algorithm

[caption id="attachment_1503" align="aligncenter" width="800"] Image courtesy: Lindsay Martin[/caption] You might have seen the changes already, but Google rece...

14 Oct 2013 · 2 min read
Strategy

'Taking TripAdvisor to the next level' by thoughtfully

[caption id="attachment_2682" align="aligncenter" width="300"] Courtesy of: Sophia @ Thoughtfully.co.uk[/caption] TripBarometer, the world’s largest accommodati...

23 Sept 2013 · 3 min read
Data Insights

‘Top ten tips for sustainability in the hotel sector’ by ecompter

Environmental management in the hospitality sector isn't rocket science but doesn't 'just happen' either! It requires hotel managers to actually put it on their...

20 Sept 2013 · 6 min read
Strategy

Do you know your hotel acronyms?

If you ever find yourself at a networking event with other hoteliers, you may find that joining in on a conversation which consists of passing the following fir...

20 Sept 2013 · 2 min read
Design

Umi Digital events

We know that it is coming close to the end of summer time, and you may be getting those summer blues, but we have some exciting events for you to look forward t...

20 Sept 2013 · 2 min read
Data Insights

Go sober for October

[caption id="attachment_1356" align="aligncenter" width="670"] Image courtesy of: Macmillan[/caption] You may not believe it but the Umi Digital team is going ‘...

19 Sept 2013 · 1 min read
Design

The importance of a unique selling point

[caption id="attachment_4105" align="aligncenter" width="2500"] Image courtesy of: Michelle Corteggian[/caption] Marketing your business or product is always a ...

18 Sept 2013 · 2 min read
Paid Advertising

The true purpose of social media

It's no surprise that there are many businesses that use Social Media nowadays. These businesses often make the mistake forgetting what the true purpose of Soci...

04 Sept 2013 · 2 min read
Strategy

How you thank your guests matters, wow guest group

If we do nothing else in business, being known for doing things different and better than our competitors puts us in a strong position. Often this isn’t the com...

20 Aug 2013 · 2 min read