Thinking on hospitality, travel and the technology behind them
Social media going 360
[caption id="attachment_1949" align="aligncenter" width="460"] Image Source: Huffington Post[/caption] The unexpected purchase of Oculus Rift VR by Facebook thi...
28 Mar 2014 · 2 min read
Google Now - update
[caption id="attachment_2176" align="aligncenter" width="1089"] Image Source: Google[/caption] Google Now Cards in Chrome This Monday, Google launched Google No...
26 Mar 2014 · 1 min read
Google Hangouts
[caption id="attachment_2178" align="aligncenter" width="608"] Image source: Google[/caption] Google Hangout - Here at Umi we are all about supporting the under...
20 Mar 2014 · 1 min read
The importance of video marketing
YouTube is the second biggest search engine 100 hours of video are uploaded on YouTube every minute 6 billion hours of video watched on YouTube each month 54.6 ...
14 Mar 2014 · 1 min read
ITB berlin 2014
ITB Berlin, The World’s Leading Travel Trade Show, kicks off 5th March and ends on 9th March. ITB Berlin started in 1966 and has developed and grown ever since....
05 Mar 2014 · 1 min readAre OTAs a thing of the past? Google Trends suggest so...
We recently conducted a survey to assess your views on whether or not online travel agencies (OTAs) were a necessary evil, or well ... just evil! Unfortunately ...
21 Feb 2014 · 1 min readOTAs - friend or foe?
We recently conducted a survey of 288 hostels, hotels and guest houses to investigate the impact of OTAs on the hotel and travel industry. We were on the hunt f...
17 Feb 2014 · 2 min read
Creating an emotional connection with consumers
“People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” – Maya Angelou The business results of...
14 Feb 2014 · 2 min read
How to manage your social media
The biggest mistake companies make is that they think they can treat their social media like their website and basically set up an account, do nothing, and wait...
07 Feb 2014 · 3 min readDigital content writing
It is extremely important for every content marketer to write good digital content. The following five questions, who, what, where, when and why will give you a...
28 Jan 2014 · 2 min readNRB 2014
We are happy to announce that we will be attending the Northern Restaurant & Bar 2014 show, 18-19th March in Manchester Central! We are really excited about thi...
22 Jan 2014 · 1 min read2014 digital marketing resolutions
Music to any hotelier’s ears is that 2014 is expected to be yet another great year in hospitality. To help us reap the benefits of this continued growth, we’ve ...
17 Jan 2014 · 2 min read