Thinking on hospitality, travel and the technology behind them
Advertising on Facebook and Twitter
In our previous article, we talked in some detail about the system of Google AdWords, and how you as a company can use it to your advantage. Today, we are going...
04 Jul 2014 · 3 min read
How can targeted advertising help your business? Part 2/2
In our previous post, we introduced the many different forms of online targeted advertising, and investigated how exactly they work. Here in part two, we will f...
03 Jul 2014 · 3 min read
How can targeted advertising help your business? Part 1/2
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01 Jul 2014 · 3 min readGoogle Hangout on air tips
Google Hangout On Air Tips Google Hangout On Air is a new way to connect with your community and definitely worth the try, as it can showcase your expertise in ...
18 Jun 2014 · 2 min readHospitality SEO – is it a dark art that has died?
SEO, Search Engine Optimisation, the phrase that has been the bane of hospitality marketing managers for years. Is it a dark art that is no longer relevant? One...
29 May 2014 · 3 min read
Creating an emotional relationship with guests
What is the biggest advantage a hotel website has over an OTA? I often get asked, "how can we get rid of OTAs and just generate direct bookings". I think that i...
23 May 2014 · 3 min read
Hotelympia 2014
Hotelympia is the UK’s largest foodservice and hospitality exhibition and the most effective platform to reach senior buyers from across the industry. Hotelympi...
12 May 2014 · 1 min read
Social media strategy (part 3)
Chances are you have integrated social media into your marketing strategy. Social media has become so important to businesses that many have created a social me...
07 May 2014 · 2 min read
Social media strategy (part 2)
Chances are you have integrated social media into your marketing strategy. Social media has become so important to businesses that many have created a social me...
28 Apr 2014 · 2 min read
Social media strategy (part 1)
Chances are you have integrated social media into your marketing strategy. Social media has become so important to businesses that many have created a social me...
22 Apr 2014 · 3 min read
Promoting your content on Google+
More and more businesses start to integrate Google+ into their social media marketing strategy. It’s essential in your marketing strategy to promote your conten...
15 Apr 2014 · 2 min read
Social media: Turn negativity into positivity!
Social media can be a positive asset to your marketing model, as it provides a platform for interaction between brands and customers, but it can also be very da...
08 Apr 2014 · 2 min read