ITB berlin 2014
ITB Berlin, The World’s Leading Travel Trade Show, kicks off 5th March and ends on 9th March. ITB Berlin started in 1966 and has developed and grown ever since....
ITB Berlin, The World’s Leading Travel Trade Show, kicks off 5 th March and ends on 9 th March. ITB Berlin started in 1966 and has developed and grown ever since. Furthermore, it has an exhibitor satisfaction rate of 92 percent. There are over 11,000 companies from 180 different countries represented at the trade show and it attracts more than 170,000 visitors of which 113,00 are trade visitors! This makes ITB Berlin the leading B2B-Platform of all tourism industry events on offer. A whole variety of companies from within the tourism industry are represented, such as: tour operators, hotels, car rental companies, carriers and destinations. ITB Berlin is therefore an excellent platform to meet others in the tourism industry business and to do business. ITB Berlin is, despite its size, well-structured into geographic aspects and current market segments making sure you will find the exhibitors you want to ask your questions to. You can find the plan of event and a map of the show on the official website:http://www.itb-berlin.de/en/.ITB Berlin 2014:Trade Visitors: 5 to 9 March from 10 a.m. to 6 p.m. General Public: 8 to 9 March from 10 a.m. to 6 p.m. Our CEOSteve Lowywill be at ITB Berlin so head over to say hi. On Friday 7 th March, he will be participating in a discussion on ‘Online distribution channels’ in the Youth Hall’s ‘big stage’ at the trade show at 10.30 a.m. For more information, go to:http://bit.ly/1mIuqoq.
Why hospitality businesses need connected agencies, not channel suppliers
The agency model separates disciplines because it is easier to package and sell them that way. Hospitality does not work like that, and the gaps between the packages are where performance goes.
18 Aug 2026 · 7 min readThe website is not the guest journey — but it may be where the journey breaks
A hotel website is one moment in a much longer relationship. That is exactly why it carries so much load, and why the failures there are so expensive.
21 Jul 2026 · 6 min readWhy AI in hospitality depends on business context
Generic AI produces generic answers. The interesting work starts when the system understands the guest, the journey, the commercial model and the constraints the team actually operates under.
23 Jun 2026 · 7 min read


