Design
Why content affects targeting more than marketers admit
The image in the advert decides who sees the advert. In platforms that optimise on engagement, creative is not separate from targeting — it is how targeting happens in practice.
17 Mar 2026 · 5 min read
Leveraging OpenAI assistants for enhanced guest experiences
OpenAI Assistants are intelligent virtual agents designed to assist users across various tasks and domains. From simplifying complex inquiries to generating cre...
05 Jun 2024 · 3 min read
5 ways to establish your company in the hotel industry
How to Build Brand Awareness Are you looking to improve your brand awareness? Building brand awareness is not just a strategy; it's a way of getting your compan...
22 May 2024 · 4 min read
Discover how incorporating local affiliate networks can elevate your business
How can local affiliate networks help your business? In our latest blog, we’re exploring how local affiliate networks and marketing can increase your direct boo...
02 May 2024 · 3 min read
How to improve your target market strategy — Who’s your ideal guest?
Are you looking for ways to improve your target market strategy to reach your desired audience? At Umi, we can help you tailor your services, implement an effec...
20 Apr 2024 · 4 min read
Using email marketing & digital ad strategies to reignite guest loyalty
Once you have worked hard to prise your guest away from the OTA and they have had a wonderful stay at your hotel, you will want to find ways of encouraging them...
16 Jun 2023 · 6 min read
Harry fielder to chair the HMA for 2023/2024
The Hotel Marketing Association (HMA) has appointed Harry Fielder as its next chair Harry Fielder, CEO of Umi, will chair the HMA for the next two years, having...
14 Nov 2022 · 2 min read
Stuck for content ideas? Use this 3 step process.
Introduction The hardest word to write in a new post is the first one. I used to think of this as just writer's block when faced with a blank page but it goes o...
01 Apr 2022 · 5 min readSupercharge Revinate with contacts API
Introduction and Benefits Revinate is an industry-leading CRM system for hotels and hospitality. It draws its competitive advantage from excellent segmentation ...
15 Feb 2021 · 4 min read
Umi Digital appointed as the Good Hotel Guide’s marketing agency
Umi Digital was recently appointed as the Good Hotel Guide’s digital marketing agency to increase web traffic, grow their mailing list, improve brand awareness ...
04 Feb 2021 · 1 min read
COVID 19 stats part 1
How is the Hospitality industry doing, post Covid-19? There are a few answers to this, and as I mentioned in my previous blog the short one is: Rural hotels are...
14 Aug 2020 · 2 min read
Using QR and nfc for a touchless in-room experience
The Touchless Post-COVID-19 Era Alongside the obvious financial ramifications, we’re going to be facing a considerable challenge in adapting our hotel product f...
21 May 2020 · 6 min read