Paid Advertising
Umi Labs: Creating an internal innovation department at Umi Digital
The need for innovation in hospitality marketing It’s long been a dream of mine to run a business that truly blends service and product. Umi has grown to where ...
02 Aug 2021 · 5 min read
The cookieless web for hotels - a guide to privacy-first websites
What is a cookie? The mother of all cookies, Google, is probably in the best position to provide a concise definition. They explain that a cookie is “a small fi...
11 Jun 2021 · 5 min read
How a/b testing can help you prioritise functionality over looks
This blog post is part of our series called “pretty useless”. In this series we explore why having a pretty website isn’t always the best choice for reaching yo...
30 Oct 2020 · 6 min read
Which metrics really impact your hotel website's conversion rate?
This blog post is part of our series called “pretty useless”. In this series we explore why having a pretty website isn’t always the best choice for reaching yo...
23 Oct 2020 · 5 min read
How to make Google love your landing pages
Building landing pages for your ads to make them really work This blog post is part of our series called “pretty useless". In this series we explore why having ...
12 Oct 2020 · 4 min read
Harry’s house analogy for website usability
Houses have an inherent usability about them - we know how to use doors, taps, toilets and the rest of the house right out the starting blocks. We need to use t...
01 Oct 2020 · 4 min read
Ecosia - how to spend your ad budget on the planet!
What is Ecosia? Ecosia is a Search Engine company, based out of Berlin. Their mission goal is to operate entirely ethically and to use all of their profit to pl...
21 Sept 2020 · 2 min read
The digitisation of physical assets
How to deliver menus and other information in the best way Hotels and restaurants are needing to deliver digital assets more than ever. Whether that is menus, w...
08 Sept 2020 · 3 min read
6 key technology trends for hotels
Programming Languages The first languages that typically appear in a course for beginner developers are HTML and CSS. While these will tide you over from a mark...
01 Sept 2020 · 8 min read
The 'your upcoming stay' email
In this blog post you will learn about "Upcoming Stay' emails, what they are, what information to include and what the benefits of them are. Missed our other ar...
14 Jul 2020 · 3 min read
The thank you email
They have booked! Great news. A non-refundable rate and they’re arriving in a month. Everyone at the hotel is looking forward to seeing them then. This month is...
07 Jul 2020 · 2 min read
An introduction to email marketing
This month's blogs are all surrounding the topic of email marketing. Such as remarketing emails, how you can use emails throughout your customer journey and how...
30 Jun 2020 · 2 min read