Paid Advertising
What a performance audit should actually tell you
Most agency audits are sales documents with a findings section. A useful one creates value on its own, whether or not it leads to an engagement.
20 Jan 2026 · 5 min read
Understanding how to use paid social to increase brand awareness
In today's digital landscape, paid social media advertising is a powerful tool for increasing brand awareness and establishing a company's presence in the marke...
21 May 2024 · 4 min read
How to increase organic traffic to your site — Boost your customer revenue
Have you ever wondered how to increase organic traffic to your site? At Umi Digital, we’re focused on improving your website and enhancing engagement. By increa...
18 May 2024 · 4 min read
Discover how performance max campaigns can significantly boost your sales
Are you looking for ways to boost sales? In our latest blog, we’re defining what a performance max campaign is, underscoring its powerful features and understan...
09 May 2024 · 3 min read
Measuring statistics — Digital marketing performance metrics
Do you track your digital marketing performance metrics? If you need help understanding the importance of measuring progress, here are the methods you can use t...
12 Apr 2024 · 3 min read
Website for a small business — The key to success for independent hotels
Are you looking for ways to effectively build a website for a small business? Your website is often the first look at your hotel for potential guests — a window...
15 Mar 2024 · 3 min read
A hotelier's guide to using digital ads to attract local guests
How to target potential guests who are looking to stay in your area with digital ads In today's digital age, hotels must have an online presence to attract and ...
12 Sept 2023 · 3 min read
Our proven strategies for boosting your hotel's digital presence
Brand Awareness In today's highly competitive digital landscape, building brand awareness is essential for any business, and hotels are no exception. One way to...
12 Sept 2023 · 3 min read
What is a brand protection digital ad campaign?
In today's digital landscape, protecting your brand online is more important than ever. A brand protection digital ad campaign is a type of online advertising t...
12 Sept 2023 · 3 min read
How remarketing can skyrocket your hotel's direct bookings
What a remarketing campaign is and how hotels can use it to increase direct bookings? In today's digital age, it's not enough for hotels to simply have a websit...
12 Sept 2023 · 3 min read
From check-out to check-in: Our guide to using remarketing and email marketing to rebook hotel guests
Hotels can utilise remarketing campaigns to encourage previous guests to book return stays. These remarketing campaigns can be created in conjunction with the 1...
12 Sept 2023 · 4 min read
Elements of a successful hotel ad
Much is changing in the way hotels advertise in the digital sphere. Whether it be launching on new platforms that brands previously had not considered, to the a...
25 Apr 2023 · 3 min read