Paid Advertising
How-to: Plan a campaign for a hotel
Plan a campaign for a hotel: Define your goals: The first step in planning a campaign for your hotel is to define your goals. Determine what you want to achieve...
18 Apr 2023 · 3 min read
FAQ remarketing for hotels
FAQ Remarketing For Hotels Q: What is remarketing? A: Remarketing is a marketing strategy that involves targeting people who have already interacted with your w...
18 Apr 2023 · 3 min read
How to figure out your direct booking strategy
Every hotel wants more direct business. Fewer have decided what they are actually willing to change to get it. A practical way to work out where your direct strategy stands.
24 Mar 2023 · 6 min read
How will tracking and analytics change throughout 2023?
Top 5 Hotel Website Analytics Trends for 2023 Not a day goes by that our roles in hotel marketing are not influenced by website analytics and tracking. While th...
13 Mar 2023 · 6 min read
Using pop-ups for your CRO strategy
If you’re looking for a new way to improve the conversion rate on your hotel website, using pop-ups are a great method to add to your CRO marketing strategy. Po...
27 Jan 2023 · 3 min read
5 quick conversion rate wins for hotels
As a hotel owner or manager, you’re always looking for ways to increase bookings and drive revenue. One of the most effective ways to do this is by improving th...
13 Jan 2023 · 5 min read
Everything you need to know about digital ads (FAQ)
Getting started with digital ads can seem a bit daunting, but with the right digital partner and a suitable strategy, digital ads might be the missing key to in...
21 Sept 2022 · 4 min read
Our internship at Umi – hilarious and fulfilling
Tyler and Quinn are two American college students who interned at Umi Digital for the summer. They both attend the same university, but funny enough, they didn'...
10 Aug 2022 · 6 min read
The cookieless web for hotels
Our recent marketing intern Quinn took a closer look at the current cookie situation and created this sequel to our guide to privacy-first websites. Enjoy! Alth...
01 Aug 2022 · 5 min read
Podcast: How to choose the right keywords?
Tom Morgan-Grenville 0:18 Good afternoon, everyone. How are you doing? Harry Fielder 0:20 Well, I'm okay. I can't speak for everyone listening. But I'm well, To...
04 Apr 2022 · 14 min read
Podcast: To advertise or not to advertise?
Harry Fielder Welcome to Umi and a cup of tea, the podcast for me where we discuss all things technology, marketing, hotels and travel. So crappy stuff or tea, ...
29 Mar 2022 · 17 min read
How playing football manager could help you with marketing
With Jonathan Van-Tam receiving a knighthood for, among other things, his use of footballing analogies for the workplace, I thought it was time for a story abou...
19 Jan 2022 · 4 min read