Strategy
How a lightning decision jam can help hotels solve big problems during lockdown
Introduction In this article I am going to show you a fantastic method for your team to solve any type of problem within 1-hour, without any ego or confrontatio...
08 Sept 2020 · 10 min read
COVID 19 statistics part 2
How has Covid-19 Impacted hotels? The short answer to this is a lot, the longer answer depends on the sort of hotel as to whether this is good or bad. Just befo...
16 Aug 2020 · 3 min read
Creating buyer personas for domestic travel
Domestic tourism is being predicted to see the fastest comeback after any tourism crisis. Once people are physically able to travel we would expect to see domes...
06 May 2020 · 4 min read
The guest review challenge
The introduction of online reviewing agencies such as “TripAdvisor” and inbuilt review capabilities in the OTA’s such as booking.com etc has single-handedly cha...
12 Dec 2017 · 2 min read
Hotel pods - Japan
The smallest hotel room in the world Ever had an issue with the size of your hotel room? Perhaps the pictures simply made it look bigger than it actually was, o...
03 Jul 2017 · 1 min read
Independents vs branded in the us of a
I was fortunate to be invited to a wedding in California a few weeks back. Having to travel that far from the UK, I used the wedding as an opportunity to do a b...
19 Aug 2016 · 2 min readPokémon go – the virtual world made into reality
For those of you who were absorbed in the Pokemon games as a child, you may now be spending your spare time racing around various locations to catch your favour...
20 Jul 2016 · 1 min read
Are we moving from an age of wanting more to wanting less?
The start of a New Year is always a good time for reflection whether it is personal or business related. The travel space has been chopping and changing immense...
07 Jan 2016 · 3 min read
Generation hostel
Hostels have traditionally been the staging post for young travellers to meet each other and explore the furthest corners of the globe! The noble hostel has giv...
20 Nov 2014 · 2 min readOTAs - friend or foe?
We recently conducted a survey of 288 hostels, hotels and guest houses to investigate the impact of OTAs on the hotel and travel industry. We were on the hunt f...
17 Feb 2014 · 2 min read
Looking back on 2013
So it’s 2014 already. Time flies when you’re having fun! 2013 surely was busy but was also quite an amazing year for the Umi Digital team! Check out the highlig...
08 Jan 2014 · 1 min readUmi at the WTM
October was a busy month for Umi Digital, with the Annual Hotel Conference (16-17th) and Independent Hotel Show(30-31st), as well as four days World Travel Mark...
20 Nov 2013 · 1 min read