Free Tool
Hotel UTM Builder
Build tagged campaign links that land in the right GA4 channel, with presets for the channels hotels use: Google Business Profile, free booking links, email, social and metasearch.
Link
Channel
A starting point for the channels hotels use most. You can change any field afterwards.
Campaign Parameters
Enter the page you are linking to.GA4 will report this as—
Source and medium are both needed — without either, GA4 cannot place the visit.
Add a campaign name, so this link can be told apart from others with the same source and medium.
Only tag links from other places to your site — never links between your own pages, which restart the visit and lose where it came from. Channel names follow GA4’s default channel group rules.
