Umi × Glu
Glu is one of the most exciting loyalty, wallet and membership platforms on the market. Built by the original founders of GiftPro, it brings identity, guest profiles, loyalty memberships and gifting together in a single, genuinely beautiful platform. Like Mews, their approach to open connectivity is excellent, with a well documented API that lets us build the full power of their loyalty and membership engine directly into the website and the booking flow rather than bolting it on alongside. That means the loyalty programme stops being a separate place guests have to visit and becomes part of how they experience the brand. We’re big admirers of what they’ve built, and the roadmap ahead of them is more exciting still.
Identity and single sign-on
Guests log into your website against their Glu profile, which gives you a proper identity layer without the cost and complexity of a separate platform like Auth0, and keeps the guest record in one place.
Gift voucher redemption in the booking flow
Vouchers applied inside your custom book flow rather than at a separate checkout, so the gift and the booking are a single journey.
Loyalty automation
Rules that reward the behaviour you actually care about, running automatically against the guest profile rather than requiring someone to administer them.
Custom engagement events
Tee times, restaurant covers, spa visits and anything else you can define, passed into the loyalty platform so guests can be rewarded on any parameter you choose rather than room nights alone.
Merchandising through the Glu store
Retail, experiences and gifting surfaced natively in your site, sold and fulfilled through Glu.
Wallet and mobile
Wallet functionality that makes membership, vouchers and rewards feel native on a guest’s phone, where most of them will actually use it.
