Thinking on hospitality, travel and the technology behind them
Analytics and remarketing - a beautiful synergy
There’s a time and a place for traditional display and search advertising, but in many cases remarketing might be a more suitable approach. Let’s take a look at...
09 Jun 2020 · 4 min read
An introduction to Google Analytics
Our amazing intern Madi Atkinson kicks off this month’s analytics series with an introduction to Google Analytics. What is Google Analytics - and do I need it? ...
29 May 2020 · 3 min read
The importance of custom events and goals in Google Analytics
Limitations of default analytics As shared in our Introduction to Google Analytics post, default Google Analytics is great for tracking page views, sessions and...
29 May 2020 · 6 min read
Communicating your hotel offering to domestic travellers
In previous posts, we’ve talked about how to adjust your product, your audiences and your website in order to drive the maximum conversion focus. Now we would l...
26 May 2020 · 6 min read
Using QR and nfc for a touchless in-room experience
The Touchless Post-COVID-19 Era Alongside the obvious financial ramifications, we’re going to be facing a considerable challenge in adapting our hotel product f...
21 May 2020 · 6 min read
Adjusting your website for domestic travel
Domestic Travel Series: Website Optimisation We have explored how to adjust both the product and the personas to optimise your hospitality offering for domestic...
19 May 2020 · 5 min read
Creating buyer personas for domestic travel
Domestic tourism is being predicted to see the fastest comeback after any tourism crisis. Once people are physically able to travel we would expect to see domes...
06 May 2020 · 4 min read
Optimising your hotel offering for domestic travel
Numerous sources are suggesting that domestic travel is going to be the first area to pick back up after the crisis. We must acknowledge that there is a distinc...
06 May 2020 · 3 min read
How to nail virtual tours during lockdown with Google Cardboard
I’ve been wanting someone to try this for three years now but never quite had the time or space to properly implement it. Stay with me because I think it’s real...
20 Apr 2020 · 2 min read
Free Google Ads credit for hotels COVID-19
As part of Google’s support process throughout the COVID-19 crisis, they have made the decision to release US$340 million in ad credits to small and medium-size...
20 Apr 2020 · 3 min read
Generating hotel revenue during COVID-19
Revenue has pretty much evaporated for hotels (and a lot of suppliers of hotels for that matter). It is a challenge that has undoubtedly caused the most challen...
09 Apr 2020 · 5 min read
Digital crisis mitigation for hotels
Introduction At Umi we have spent a lot of time over the past few weeks talking about crisis management, however, in the current situation that the hospitality ...
09 Apr 2020 · 2 min read