Thinking on hospitality, travel and the technology behind them
Does your hotel website need a redesign?
Redesigning a website can be an extremely daunting experience. You have probably had a bad experience in the past of projects taking 6 months too long, doubling...
06 Apr 2020 · 3 min read
Responsive vs mobile-first hotel websites
Have you ever wondered why your hotel’s website looks different on your laptop than it does on your smartphone? How do developers achieve this flexibility and w...
03 Apr 2020 · 3 min readEssential WordPress website updates
There are three types of website updates that are regularly required to keep your hotel's WordPress site running smoothly. This article will explain what these ...
30 Mar 2020 · 3 min read
Guide to localised and translated Facebook ads for hotels
Localised Facebook Ads for hotels are showing some highly promising results and are worth considering in your marketing strategy if you would like to attract mo...
06 Mar 2020 · 2 min read
Changes in SEO for hotels 2020
Changes in Hotel Search Engine Optimisation 2020 Search engine optimisation has been a movable feast for decades. Companies have charged small fortunes to their...
03 Mar 2020 · 4 min read
Google Signals for hotel conversion tracking
We are always looking for new ways to improve and expand the products and services we can offer our partner hotels. We have started using Google Signals for som...
06 Dec 2019 · 3 min read
3 takeaways from wp engine 2019
Agencies are no longer the do-ers, they are the orchestrators Only 5 years ago, the average digital agency spent approximately 80% of time working on the design...
19 Nov 2019 · 4 min read
How to connect Revinate with Zapier
Revinate have for the last several years steadily positioned themselves as a force to be reckoned with in the hotel CRM space - Their Hotel CRM, marketing and r...
18 Nov 2019 · 5 min read
How to improve SEO for hotel websites?
Are you publishing great content onto your website but failing to receive the recognition or traction you'd like from your content generation? It doesn't get mo...
19 Oct 2019 · 4 min read
Top 3 reasons why hotels fail to compete online
It has been a reflective few weeks for me. By preparing talks on hotel marketing and through our increased focus on marketing innovation at Umi, I have been ste...
22 Jul 2019 · 8 min read
Hoteliers guide to Google Tag Manager (GTM)
A Google Tag Manager container acts as a gateway to your hotel website for loading tracking scripts and other functionality - If GTM is unfamiliar to you, take ...
08 Jul 2019 · 5 min readTraditional remarketing vs dynamic remarketing
What is Traditional Remarketing? You will have heard about remarketing in hotel marketing from various grapevines for a few years now and may be familiar with i...
26 Apr 2019 · 6 min read