Thinking on hospitality, travel and the technology behind them
Market experiences instead of material goods
With each passing generation new marketing tactics and trends rise and fall to better reach the mature audience of that specific time. As the millennial generat...
30 Jul 2015 · 2 min read
Periscope - the most personal marketing opportunity yet?
Social media has incrementally changed marketing by giving businesses the chance to engage with people online in an inherently sociable environment. From the ea...
29 Jul 2015 · 2 min read
The 80-20 rule of social media
In the digital economy businesses don’t have the luxury of choice when it comes to social media, it’s a sort of do or die medium of advertising. Due to the satu...
23 Jul 2015 · 2 min read
What are the real costs of OTAs?
I am not one to OTA bash. I do believe they have been overly aggressive and anti-competitive at times, especially for the smaller and independent hotels but I d...
20 Jul 2015 · 3 min read
5 hospitality trends for 2015
As 2015 rolls past its halfway point some definitive market trends have started to develop in the hospitality industry. These trends have been primarily shaped ...
16 Jul 2015 · 3 min read
The importance of dialogue in social media
The effectiveness of mass media in marketing has been shown time and time again with iconic ads from companies like Guinness and Coca-Cola. As mass media has de...
15 Jul 2015 · 3 min read
The three ways you should be using social media
In today's market the use of social media has made a shift from luxury to necessity. Social media has become vital to companies for a number of reasons and beca...
14 Jul 2015 · 3 min read
Snapchat is becoming the modern travel guide
Since the beginning of time people have been traveling and sharing stories about their adventures with whoever they meet along the way. In past years the travel...
09 Jul 2015 · 2 min read
Free buzzwords
The average person will look at a website for between 10 and 20 seconds before deciding if they’ll explore it or not. These 10 to 20 seconds presents one of the...
07 Jul 2015 · 2 min read
Web design's not dead yet
In an article released yesterday Mashable did the honors of pronouncing the web design industry dead and although they did point out some interesting observatio...
07 Jul 2015 · 4 min read
7 web design trends of 2015
As a business looking to create your first website or one simply looking to update an old one it’s hard to decide what features, themes, and techniques to incor...
02 Jul 2015 · 7 min read
Are restaurants missing out when it comes to their mobile strategy?
From our Co-Founder - @SteveLowy As a chap who travels a lot for work, I realised on a recent visit to the States how much I could actually use Google Maps to e...
14 Mar 2015 · 3 min read