Thinking on hospitality, travel and the technology behind them
3 reasons why you can't ignore live chat
The contact form on your website will soon become obsolete. The call to action that sits on almost every hotel website in the world is being superseded by a far...
16 Apr 2016 · 3 min read
Top hotel marketing tips for success in 2016
Looking at Hotel & Travel Marketing through 360 degrees One of the biggest issues within the hospitality sector is the fact that it is lagging far behind in reg...
09 Apr 2016 · 2 min read
Less waffle... More pancakes
No I am not going mad, and no this is not one of my healthy eating ideas followed by a recipe for the perfect pancake batter. During a recent marketing meeting ...
08 Feb 2016 · 4 min read
Can playing games affect your hotel's bottom line? Yes, it can!
I have always been very passionate about training and engaging with the Academic world throughout my career in hospitality. I have been fortunate enough to fulf...
21 Jan 2016 · 4 min read
Are we moving from an age of wanting more to wanting less?
The start of a New Year is always a good time for reflection whether it is personal or business related. The travel space has been chopping and changing immense...
07 Jan 2016 · 3 min readWhy is hospitality tech 2 years behind?
[caption id="attachment_4711" align="aligncenter" width="375"] Images courtesy of : petsittingology.com/ & theweek.co.uk[/caption] I attend a great many main-st...
26 Nov 2015 · 5 min read
The trends in youth travel - style over substance?
Two weeks ago, the VP of Ford Motors was interviewed on BBC News and asked why the company was pursuing a role-out of SUV models in Europe. His response was ver...
09 Oct 2015 · 4 min read
This is why nobody is signing up to your hotel newsletter
One of the biggest hotel marketing errors you could make in 2015 would be to forget email marketing. The fact remains that email still has one of the highest RO...
01 Sept 2015 · 2 min read
Hotel brand franchisees are being screwed... By Google
Last week we had a distressed email from one of our clients, a Holiday Inn Express off a motorway in England. Since October 2014, their direct bookings (the one...
24 Aug 2015 · 11 min read
Should you use a WordPress theme for your business website?
Being a British male in my mid-thirties, I am obviously a born natural at Do-It-Yourself. My wife is frequently impressed at my attempts to assemble furniture, ...
17 Aug 2015 · 6 min read
Four social media platforms you should be watching
Social media is constantly developing and changing with new platforms and ways to use them arising every day. Recently we've identified four social media platfo...
13 Aug 2015 · 4 min read
Advertising with emojis
In today's crowded advertising environment everyone is trying desperately to cut out their own slice of the market before their competitors have a chance to get...
04 Aug 2015 · 3 min read