Insights

Thinking on hospitality, travel and the technology behind them

Everything we have written, in one place — strategy, technology, marketing and the occasional argument with the industry.
326 articles
Data Insights

#Internsays: Best day trips from London

Our lovely design intern Megan is kindly sharing her three favourite spots outside of London and her experience of travelling around England. Here we go! On a r...

17 Apr 2018 · 4 min read
Design

My year as an apprentice at Umi! Why chose an apprenticeship?

It has been nearly a year since I first walked through the doors here at Umi Digital as the new sales & marketing apprentice. Dressed to impress I rocked up to ...

06 Apr 2018 · 4 min read
Data Insights

#Internsays: Random tips for living in London for the first time

Our lovely intern Amelia is kindly sharing her experience of living in London for the first time with us. Here we go! For many people coming to a global city li...

29 Mar 2018 · 3 min read

The true purpose of social media 2018

The use of Social Media and its overall involvement in our lives has grown immensely over the past decade, a phenomenon unlike anything we have ever seen before...

22 Mar 2018 · 4 min read
Design

Having trouble finding where to edit WordPress content?

One of the most common queries we usually get from clients revolves around having trouble finding where to edit particular pages, images or general content in t...

05 Mar 2018 · 4 min read
Data Insights

Hotel product to hotel experience - creating a story

What a wishy-washy title. Something a hotel digital marketing agency would say.. Well, yes, but in the next few lines I’ll explain why viewing your hotel throug...

01 Mar 2018 · 5 min read
Website Development

Are you ready for the introduction of GDPR?

General Data Protection Regulation Introduction The times of freely obtaining data are well and truly over, highlighted by the introduction of GDPR across Europ...

26 Feb 2018 · 5 min read
Paid Advertising

Should you bother with Google Analytics?

What is Google Analytics and where has it come from? Google analytics is a free (Yes Free!) tool that allows users to monitor and track website performance/traf...

21 Feb 2018 · 3 min read

The most instagrammed hotels in the world!

What do you look for in a hotel? You are going on Holiday and are selecting your perfect hotel to stay in, what do you look for? Is it a great view, perhaps a m...

15 Feb 2018 · 3 min read
Design

How to make your WiFi faster

The phrase "Have you got WiFi?" has grown into one of the most popular phrases on the planet and is understandable in most corners of the globe. However, life i...

23 Jan 2018 · 4 min read
Strategy

The guest review challenge

The introduction of online reviewing agencies such as “TripAdvisor” and inbuilt review capabilities in the OTA’s such as booking.com etc has single-handedly cha...

12 Dec 2017 · 2 min read
Data Insights

Christmas 2017! Umi opening hours

Umi Digital Opening Hours 2017 The team here at Umi Digital would like to say a massive Happy Christmas to all of our friends! We hope it is filled with happine...

06 Dec 2017 · 1 min read