Thinking on hospitality, travel and the technology behind them
Does my hotel website need an HTML sitemap page?
Sitemaps, as the name suggest, help visitors navigate your hotel’s website, whether these visitors are Google’s crawlers or potential guests to your hotel. Ther...
21 Nov 2018 · 2 min read
Why XML sitemaps are important to your hotel website
What is an XML sitemap? An XML (Extensible Markup Language) sitemap is a file of code that search engines like Google use to crawl and index the relevant pages ...
01 Nov 2018 · 2 min read
What search impression share means for your hotel website
Why is search impression share important for my hotel’s website? Your search impression share is an indicator of the effectiveness of your hotel’s ad in reachin...
30 Oct 2018 · 3 min read
Guide: Customised hotel website landing pages
What is a landing page? A landing page is a web page a visitor is directed to after clicking a link from a hotel marketing channel (e.g. email newsletter, pay-p...
25 Oct 2018 · 5 min read
A decade of Airbnb — How Airbnb changed hospitality
Airbnb has now been serving the public for the last ten years and has single-handedly changed the way many of us travel around the world. As the title implies, ...
10 Oct 2018 · 4 min read
How to increase traffic to your hospitality business website
In this age of the Internet, businesses are flocking to the web in order to attract as many customers as they can. As a casual consumer looking at a hotel or re...
02 Oct 2018 · 3 min read
Fantastic pop-ups and where to use them
From the “Your computer is infected, click here for a prize!” to the “Sign up to hear the latest news on battenberg cake.” most of us encounter pop-ups on a dai...
21 Sept 2018 · 3 min read
Programmatic marketing for hotels
Umi Digital’s introduction to what programmatic marketing is and how it can help to increase direct bookings through your hotel website. What is Programmatic Ma...
07 Sept 2018 · 5 min read
How to grow your hotel’s newsletter database
Especially with GDPR in force, it is worth growing your email newsletter database (with clear consent!) and sending regular newsletters. Whether online or offli...
21 Aug 2018 · 4 min read
What are keywords and how do they affect my SEO rankings?
Throughout the past decade, the words "Keywords" and "SEO" have slowly risen in popularity in the digital world and for any online business looking to be succes...
23 Jul 2018 · 2 min read
Increase Facebook engagement
Facebook engagement refers to the success of your Facebook post based on the interaction between your post and social media users, usually through a "call to ac...
23 May 2018 · 4 min read
The website lifecycle and a new agency/hotel relationship?
It quite often breaks my heart launching a new website. The square eyes, time, late nights, caffeine-induced hysteria, endless lines of code. Why? Because it is...
11 May 2018 · 5 min read