Thinking on hospitality, travel and the technology behind them
The power of backlinks for your hotel website
What are Backlinks? Backlinks? What are these mysterious links and what possible use could they have for your hotel website? Well, the short answer is a lot! If...
24 Apr 2019 · 2 min read
Building strong & high authoritative backlinks
What are Backlinks? Before getting started with creating new and high authoritative backlinks, it is important to fully understand what backlinks are and the im...
24 Apr 2019 · 3 min read
Why you're flying blind — Part 1
Conversion rate is an essential metric that needs to be tracked. It has been that way for years, and hotels are generally good at knowing how many transactions ...
16 Apr 2019 · 4 min read
The future of hotel booking engines
We actually had our own booking engine once upon a time. It was called bookitwith and was, in many ways, ahead of its time in 2012. It was the first responsive ...
19 Mar 2019 · 5 min read
How to gain more Instagram followers for my business?
Introduction We have all been there, anxiously examining your stagnant Instagram follower count trying to figure out where you are all going wrong! Well, fear n...
21 Feb 2019 · 3 min read
Content first vs. Design first website design
Should you write the content first or design the website first? It’s a question that many of our hotel and travel partners ask and has the potential to really m...
11 Feb 2019 · 7 min read
Content management beyond 2019
The steady marketing mantra of “content is king” has been recycled as a trade show presentation for too long but the fact still stands that it is content that l...
06 Feb 2019 · 5 min read
A hotelier's guide to using apis
You have heard the term bounded around recently by PMS, Booking engine, CRM and all sorts of other software providers for the hospitality and travel industry. I...
31 Jan 2019 · 5 min read
Why does my hotel SEO suck?
Are you struggling with your new or existing website? Do you find yourself at the bottom of the listings when you search your company name on Google? Don't pani...
06 Dec 2018 · 3 min read
Should i translate my hotel website?
As we all know, the Internet is the fabric that connects our digital world. If your hospitality business has a web presence and wants to reach international use...
05 Dec 2018 · 2 min read
Dark social and UTM tags
What is dark social? Dark social generates traffic to your website that you can’t track because users share links to your content privately. Dark social comes f...
05 Dec 2018 · 2 min read
The world's wackiest hotels
Did you know that in today's modern era, there are roughly over 187,000 different hotels operating around the world, with a total of 17.5 million different hote...
23 Nov 2018 · 5 min read