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Why AI in hospitality depends on business context
Generic AI produces generic answers. The interesting work starts when the system understands the guest, the journey, the commercial model and the constraints the team actually operates under.
23 Jun 2026 · 7 min read
Why most hotel marketers will never operate at the cutting edge
One of my favourite Steve Jobs moments was when he quoted Alan Kay, saying, "People who are really serious about software should make their own hardware." While...
12 Jun 2024 · 3 min read
Real-world AI: using technology to improve a hotel
Setting aside the hype, here is what AI is already doing usefully inside hotels: the workflows, the tools, and the places it is still not worth the effort.
20 Mar 2024 · 6 min read
What Asksuite think about Umi
Paula Carreirão from Asksuite kindly reviewed us on the hospitality review platform Hotel Tech Report. Here's what she thinks about us and our work in the hospi...
14 Nov 2022 · 1 min read
An exciting partnership with Tickitto
Welcome to Umi + Tickitto! Tickitto are exactly the right type of travel tech business the world needs right now. They have put their blood, sweat and tears int...
20 Sept 2021 · 4 min read
Success story: How Umi helped generate £15k monthly voucher revenue for a boutique hotel
Throughout lockdown, the Umi team embarked on a fast-paced innovation cycle to create tools to support hotels through the crisis. This post is about how Pop Up ...
09 Oct 2020 · 3 min readOur experience through COVID-19
Hospitality has been unimaginably tested during this time and, while we are not a front line hospitality business, our fate is directly tied to the industry as ...
23 Aug 2020 · 4 min read
Are you ready for the introduction of GDPR?
General Data Protection Regulation Introduction The times of freely obtaining data are well and truly over, highlighted by the introduction of GDPR across Europ...
26 Feb 2018 · 5 min read
How to use psychology in hotel marketing
On Tuesday night this we week the members of the Hotel Marketing Association were treated to a superb evening on how psychology can be used in hotel marketing. ...
06 Oct 2017 · 6 min read
What is email automation and how can it benefit my business?
We're delighted to present a guest post by the wonderful Red Circle Digital! We've partnered up with them to deliver industry leading email marketing solutions ...
02 Jun 2017 · 4 min read
What will 2017 bring to the hospitality industry?
Well what a year this has been. Brexit, Trump, mergers and acquisitions of Hotel brands and the emergence of some scary but exciting new technology. MD of Umi D...
28 Dec 2016 · 7 min read
How Airbnb has given local restaurants a boost
The AirBnB phenomenon was not a completely ground breaking concept. The concept of staying at a guesthouse and kipping in a spare room has been around for for c...
02 Sept 2016 · 3 min read