Data Insights
The marketing director should not have to brief the data layer
Somewhere in the last decade, marketing leaders in hospitality acquired a second job in data engineering that nobody offered them and nobody trained them for.
17 Feb 2026 · 6 min read
Using booking intent and search data to understand your guests
Search behaviour tells you what a guest is weighing up before they ever reach your site. Read properly, it is the cheapest audience research a hotel has access to.
27 Oct 2025 · 8 min read
Why server-side tracking matters for hotels
Browser changes have been quietly eroding hotel measurement for years. Server-side tracking is how you get the picture back — and what it costs to set up properly.
14 Mar 2023 · 6 min read
Podcast: How do i sell the dream for luxury hotels?
Tom Morgan-Grenville 0:19 Good afternoon, Harry. Harry Fielder 0:21 We're delighted that you can be joining us today we are today exploring how we can sell the ...
04 Apr 2022 · 19 min read
A very merry christmas from harry and the Umi Team
If you know our Managing Director Harry, you probably know that he loves to talk. But he's also great at writing inspiring words, so get ready for a long but lo...
20 Dec 2021 · 3 min read
How to run a remote lightning decision jam
Intro So what is a Lightning Decision Jam (LDJ) and why should you do one? We covered the benefits of running an LDJ in our previous article ‘How A Lightning De...
18 Feb 2021 · 8 min read
A decade of Airbnb — How Airbnb changed hospitality
Airbnb has now been serving the public for the last ten years and has single-handedly changed the way many of us travel around the world. As the title implies, ...
10 Oct 2018 · 4 min read
#Internsays: Best day trips from London
Our lovely design intern Megan is kindly sharing her three favourite spots outside of London and her experience of travelling around England. Here we go! On a r...
17 Apr 2018 · 4 min read
#Internsays: Random tips for living in London for the first time
Our lovely intern Amelia is kindly sharing her experience of living in London for the first time with us. Here we go! For many people coming to a global city li...
29 Mar 2018 · 3 min read
Hotel product to hotel experience - creating a story
What a wishy-washy title. Something a hotel digital marketing agency would say.. Well, yes, but in the next few lines I’ll explain why viewing your hotel throug...
01 Mar 2018 · 5 min read
Christmas 2017! Umi opening hours
Umi Digital Opening Hours 2017 The team here at Umi Digital would like to say a massive Happy Christmas to all of our friends! We hope it is filled with happine...
06 Dec 2017 · 1 min read
Our 5 tips to staying safe online
The internet has become a massive part of our lives over the past 10 years and has become a daily necessity for both work and pleasure. Take a moment to evaluat...
21 Sept 2017 · 3 min read