Design
Facebook's ar platform and hotel marketing
Last week Facebook’s founder and CEO Mark Zuckerberg stood on stage at the Facebook F8 developer conference and took us through the next stage of achieve their ...
22 Apr 2017 · 3 min read
Boost search traffic using rich snippets
The nature of search is constantly changing and since it’s inception in 1996 Google search has changed immeasurable - Not just through the breadth of its reach ...
14 Feb 2017 · 3 min read
Why do we use WordPress?
At Umi Digital we are very proud to use Wordpress to power our Umi 360 hotel marketing platform. Wordpress is stable, flexible, easy to use and is has an ever-e...
25 Jan 2017 · 3 min read
The power of social
Social media platforms are growing faster by the minute. With an estimated 1.3 billion users on Twitter, each profile presents a different opportunity and tool ...
27 Oct 2016 · 1 min readBad reviews – should you respond?
It is never nice receiving a bad review online, and with the ever-increasing platforms that a customer can now write a review on, it has become more and more di...
10 Aug 2016 · 2 min read
Get to know our intern, kris!
We are excited to welcome our newest member to the team, Kris Hess, who is here from the USA as a graphic design intern. Hi Kris! Tell us a little about yoursel...
16 Jun 2016 · 2 min read
The Klopp effect - why hotel managers and football managers aren’t so different
Some of you may know that I am a big Football fan (Soccer for the Americans out there). My team, Liverpool F.C., is a team that I have supported passionately si...
14 Jun 2016 · 7 min read
4 top tips for hotels to deal with complaints on-line
In today's day and time, the easy access to smartphones and internet connectivity has made it possible for everyone to share their experiences online - instantl...
01 May 2016 · 3 min readWhy is hospitality tech 2 years behind?
[caption id="attachment_4711" align="aligncenter" width="375"] Images courtesy of : petsittingology.com/ & theweek.co.uk[/caption] I attend a great many main-st...
26 Nov 2015 · 5 min read
Four social media platforms you should be watching
Social media is constantly developing and changing with new platforms and ways to use them arising every day. Recently we've identified four social media platfo...
13 Aug 2015 · 4 min read
Market experiences instead of material goods
With each passing generation new marketing tactics and trends rise and fall to better reach the mature audience of that specific time. As the millennial generat...
30 Jul 2015 · 2 min read
Snapchat is becoming the modern travel guide
Since the beginning of time people have been traveling and sharing stories about their adventures with whoever they meet along the way. In past years the travel...
09 Jul 2015 · 2 min read