Paid Advertising
How can targeted advertising help your business? Part 2/2
In our previous post, we introduced the many different forms of online targeted advertising, and investigated how exactly they work. Here in part two, we will f...
03 Jul 2014 · 3 min read
How can targeted advertising help your business? Part 1/2
[caption id="attachment_2483" align="aligncenter" width="941"] Source - http://campercooperpugfi.tumblr.com/post/78969289764/piccadilly-circus-in-london[/captio...
01 Jul 2014 · 3 min readHospitality SEO – is it a dark art that has died?
SEO, Search Engine Optimisation, the phrase that has been the bane of hospitality marketing managers for years. Is it a dark art that is no longer relevant? One...
29 May 2014 · 3 min read
Promoting your content on Google+
More and more businesses start to integrate Google+ into their social media marketing strategy. It’s essential in your marketing strategy to promote your conten...
15 Apr 2014 · 2 min read
The importance of video marketing
YouTube is the second biggest search engine 100 hours of video are uploaded on YouTube every minute 6 billion hours of video watched on YouTube each month 54.6 ...
14 Mar 2014 · 1 min readDigital content writing
It is extremely important for every content marketer to write good digital content. The following five questions, who, what, where, when and why will give you a...
28 Jan 2014 · 2 min read2014 digital marketing resolutions
Music to any hotelier’s ears is that 2014 is expected to be yet another great year in hospitality. To help us reap the benefits of this continued growth, we’ve ...
17 Jan 2014 · 2 min readThe role of the phone during the customer journey
82% of digital marketers say it’s important to link online marketing to offline sales. Yet… 78% of digital marketers only link the call to marketing activity at...
21 Dec 2013 · 2 min read
Google’s new hummingbird algorithm
[caption id="attachment_1503" align="aligncenter" width="800"] Image courtesy: Lindsay Martin[/caption] You might have seen the changes already, but Google rece...
14 Oct 2013 · 2 min read
The true purpose of social media
It's no surprise that there are many businesses that use Social Media nowadays. These businesses often make the mistake forgetting what the true purpose of Soci...
04 Sept 2013 · 2 min read
3 tips for successful hotel website design
Producing a successful website for your hotel is a trying task and many skills are required. A website designer must understand what an attractive website looks...
08 Aug 2013 · 3 min readHow to increase sales by having a corporate blog
Blogs are trending. You see them popping up everywhere and a lot of people follow one or more blogs nowadays. Sharing your stories, knowledge and ideas has neve...
28 Jun 2013 · 2 min read