Paid Advertising
Five step guide to generating direct hotel bookings online
Umi Digital was set up in 2010 for one major reason, which was to empower hotels and hospitality business to drive direct revenue online. Since then we have see...
06 Jun 2016 · 5 min read
3 reasons why you can't ignore live chat
The contact form on your website will soon become obsolete. The call to action that sits on almost every hotel website in the world is being superseded by a far...
16 Apr 2016 · 3 min read
Top hotel marketing tips for success in 2016
Looking at Hotel & Travel Marketing through 360 degrees One of the biggest issues within the hospitality sector is the fact that it is lagging far behind in reg...
09 Apr 2016 · 2 min read
This is why nobody is signing up to your hotel newsletter
One of the biggest hotel marketing errors you could make in 2015 would be to forget email marketing. The fact remains that email still has one of the highest RO...
01 Sept 2015 · 2 min read
Advertising with emojis
In today's crowded advertising environment everyone is trying desperately to cut out their own slice of the market before their competitors have a chance to get...
04 Aug 2015 · 3 min read
The 80-20 rule of social media
In the digital economy businesses don’t have the luxury of choice when it comes to social media, it’s a sort of do or die medium of advertising. Due to the satu...
23 Jul 2015 · 2 min read
The three ways you should be using social media
In today's market the use of social media has made a shift from luxury to necessity. Social media has become vital to companies for a number of reasons and beca...
14 Jul 2015 · 3 min read
Free buzzwords
The average person will look at a website for between 10 and 20 seconds before deciding if they’ll explore it or not. These 10 to 20 seconds presents one of the...
07 Jul 2015 · 2 min readThe fear of missing out
Use The Fear… To Your Advantage! Increasing WIFI access, 4G availability and smart-phone usage means social media usage is higher than ever and becoming a facet...
15 Aug 2014 · 1 min readTripAdvisor - to link or not to link...
Our CEO Steve Lowy takes on Tripadvisor... Tripadvisor has been the bane of the independent hotel manager for many years. I would argue that Tripadvisor was the...
30 Jul 2014 · 3 min read
A blog about blogs: The benefits of personalising your business
If you are reading this then I have already completed the first and most important purpose a blog serves: to engage with customers and clientele. This is especi...
16 Jul 2014 · 2 min read
Advertising on Facebook and Twitter
In our previous article, we talked in some detail about the system of Google AdWords, and how you as a company can use it to your advantage. Today, we are going...
04 Jul 2014 · 3 min read