Paid Advertising
Programmatic marketing for hotels
Umi Digital’s introduction to what programmatic marketing is and how it can help to increase direct bookings through your hotel website. What is Programmatic Ma...
07 Sept 2018 · 5 min read
What are keywords and how do they affect my SEO rankings?
Throughout the past decade, the words "Keywords" and "SEO" have slowly risen in popularity in the digital world and for any online business looking to be succes...
23 Jul 2018 · 2 min read
Increase Facebook engagement
Facebook engagement refers to the success of your Facebook post based on the interaction between your post and social media users, usually through a "call to ac...
23 May 2018 · 4 min read
Should you bother with Google Analytics?
What is Google Analytics and where has it come from? Google analytics is a free (Yes Free!) tool that allows users to monitor and track website performance/traf...
21 Feb 2018 · 3 min read
Posting through Google My Business
Hello! Lovely to be back with you all. Today I'd like to give you a quick run through some really handy tools for increasing the website traffic through Google ...
21 Nov 2017 · 2 min read
Page builders vs custom fields for hotel websites
If you have ever spoken to anyone from Umi, you will probably have been bombarded with our enthusiasm towards WordPress as a stable, secure and powerful open so...
01 Sept 2017 · 5 min read
Why you should be using GeoIP in your hotel website
If you're on this page, I know where you are... Some say threatening and creepy, we say it’s one of the best things to hear as a hotel marketeer. Analysing and ...
06 Jun 2017 · 3 min read
Why use Google Tag Manager on your hotel website?
We’re going to go a little techie for a moment and discuss why using Google Tag Manager is really useful for your hotel website and help you increase direct boo...
15 May 2017 · 3 min read
What is Facebook edge ranking?
"More than 90% of fans never come back to visit a Facebook Page again after liking it." So you have been spending all of your time getting people to like your h...
22 Mar 2017 · 4 min read
Cross pollination of marketing ideas
During my morning coffee I observed all of our Umi website build projects, as I do each morning, as they snake along our project management systems timeline. I ...
24 Feb 2017 · 1 min read
A new way to leverage metasearch
Good afternoon everyone! Harry here. I hope you have all had a lovely weekend and are all set for a successful week. I am currently sat on an easyjet flight to ...
21 Sept 2016 · 3 min read
How well do you know your customers?
Your customers are the most important part of your business, right? So how much do you really know about them? Understanding your customers has become a vital t...
07 Sept 2016 · 2 min read