Paid Advertising
How to improve SEO for hotel websites?
Are you publishing great content onto your website but failing to receive the recognition or traction you'd like from your content generation? It doesn't get mo...
19 Oct 2019 · 4 min read
Top 3 reasons why hotels fail to compete online
It has been a reflective few weeks for me. By preparing talks on hotel marketing and through our increased focus on marketing innovation at Umi, I have been ste...
22 Jul 2019 · 8 min read
Hoteliers guide to Google Tag Manager (GTM)
A Google Tag Manager container acts as a gateway to your hotel website for loading tracking scripts and other functionality - If GTM is unfamiliar to you, take ...
08 Jul 2019 · 5 min readTraditional remarketing vs dynamic remarketing
What is Traditional Remarketing? You will have heard about remarketing in hotel marketing from various grapevines for a few years now and may be familiar with i...
26 Apr 2019 · 6 min read
The power of backlinks for your hotel website
What are Backlinks? Backlinks? What are these mysterious links and what possible use could they have for your hotel website? Well, the short answer is a lot! If...
24 Apr 2019 · 2 min read
Why you're flying blind — Part 1
Conversion rate is an essential metric that needs to be tracked. It has been that way for years, and hotels are generally good at knowing how many transactions ...
16 Apr 2019 · 4 min read
The future of hotel booking engines
We actually had our own booking engine once upon a time. It was called bookitwith and was, in many ways, ahead of its time in 2012. It was the first responsive ...
19 Mar 2019 · 5 min read
Why does my hotel SEO suck?
Are you struggling with your new or existing website? Do you find yourself at the bottom of the listings when you search your company name on Google? Don't pani...
06 Dec 2018 · 3 min read
Dark social and UTM tags
What is dark social? Dark social generates traffic to your website that you can’t track because users share links to your content privately. Dark social comes f...
05 Dec 2018 · 2 min read
Does my hotel website need an HTML sitemap page?
Sitemaps, as the name suggest, help visitors navigate your hotel’s website, whether these visitors are Google’s crawlers or potential guests to your hotel. Ther...
21 Nov 2018 · 2 min read
Why XML sitemaps are important to your hotel website
What is an XML sitemap? An XML (Extensible Markup Language) sitemap is a file of code that search engines like Google use to crawl and index the relevant pages ...
01 Nov 2018 · 2 min read
What search impression share means for your hotel website
Why is search impression share important for my hotel’s website? Your search impression share is an indicator of the effectiveness of your hotel’s ad in reachin...
30 Oct 2018 · 3 min read