Paid Advertising
Understanding Google Search traffic
In short, search traffic are the website visitors you gain through search engines. Tracking it through services such as Google Ads and Google Analytics allows y...
23 Jun 2020 · 2 min read
Analytics and remarketing - a beautiful synergy
There’s a time and a place for traditional display and search advertising, but in many cases remarketing might be a more suitable approach. Let’s take a look at...
09 Jun 2020 · 4 min read
An introduction to Google Analytics
Our amazing intern Madi Atkinson kicks off this month’s analytics series with an introduction to Google Analytics. What is Google Analytics - and do I need it? ...
29 May 2020 · 3 min read
The importance of custom events and goals in Google Analytics
Limitations of default analytics As shared in our Introduction to Google Analytics post, default Google Analytics is great for tracking page views, sessions and...
29 May 2020 · 6 min read
Communicating your hotel offering to domestic travellers
In previous posts, we’ve talked about how to adjust your product, your audiences and your website in order to drive the maximum conversion focus. Now we would l...
26 May 2020 · 6 min read
Optimising your hotel offering for domestic travel
Numerous sources are suggesting that domestic travel is going to be the first area to pick back up after the crisis. We must acknowledge that there is a distinc...
06 May 2020 · 3 min read
Free Google Ads credit for hotels COVID-19
As part of Google’s support process throughout the COVID-19 crisis, they have made the decision to release US$340 million in ad credits to small and medium-size...
20 Apr 2020 · 3 min read
Digital crisis mitigation for hotels
Introduction At Umi we have spent a lot of time over the past few weeks talking about crisis management, however, in the current situation that the hospitality ...
09 Apr 2020 · 2 min read
Guide to localised and translated Facebook ads for hotels
Localised Facebook Ads for hotels are showing some highly promising results and are worth considering in your marketing strategy if you would like to attract mo...
06 Mar 2020 · 2 min read
Changes in SEO for hotels 2020
Changes in Hotel Search Engine Optimisation 2020 Search engine optimisation has been a movable feast for decades. Companies have charged small fortunes to their...
03 Mar 2020 · 4 min read
Google Signals for hotel conversion tracking
We are always looking for new ways to improve and expand the products and services we can offer our partner hotels. We have started using Google Signals for som...
06 Dec 2019 · 3 min read
3 takeaways from wp engine 2019
Agencies are no longer the do-ers, they are the orchestrators Only 5 years ago, the average digital agency spent approximately 80% of time working on the design...
19 Nov 2019 · 4 min read