Website design: Cheap or expensive?
[caption id="attachment_2734" align="alignnone" width="4329"] Image courtesy of Ken Teegardin[/caption] Buying a custom website design for your business does no...
Image courtesy of Ken Teegardin Buying a custom website design for your business does not have to cost you an arm and a leg. Recent technology improvements have made affordable web design easier than ever. For example, the costs for basic tools such as Wordpress themes and webhosting keep decreasing. Besides that, there are several ways to cut costs even when receiving professional help to design your website the way you want it! Below we listed some suggestions in which Umi Digital would love to assist you.Good BriefMake sure the design company has experience and receives as much information as possible about your industry. Umi Digital will always aim to discuss all the relevant information possible to make sure your website contains everything it needs to work effectively, and ticks all the boxes for your company. Pre-planning Carefully considering the user experience and your website’s structure are two important steps in website development. You wouldn’t build a house without a blueprint; the same idea applies to your website. Websites are like mazes and they should all support lead generation and client retention for your business. The planning phase takes time and resources but it’s worth it to create a solid foundation for your online presence. Objectives Create a list of your business objectives and hone in on what you want your website to accomplish before meeting with your website development partner. Make clear decisions Adhere to all agreed-upon deadlines. Review the content in a timely manner and be sure not to change content ideas after a predetermined deadline. Don’t change the look or layout of your website once you have committed to a certain style. Link to Social Media Today’s knowledge exchange is all about using social media. Facebook, Twitter, LinkedIn and several other platforms make it easy to make you and your company visible and advertise on a low cost base. Simply attach a social media link to your website and your visitors are only one click away from the information you wish to expose them to!
Why hospitality businesses need connected agencies, not channel suppliers
The agency model separates disciplines because it is easier to package and sell them that way. Hospitality does not work like that, and the gaps between the packages are where performance goes.
18 Aug 2026 · 7 min readThe website is not the guest journey — but it may be where the journey breaks
A hotel website is one moment in a much longer relationship. That is exactly why it carries so much load, and why the failures there are so expensive.
21 Jul 2026 · 6 min readWhy AI in hospitality depends on business context
Generic AI produces generic answers. The interesting work starts when the system understands the guest, the journey, the commercial model and the constraints the team actually operates under.
23 Jun 2026 · 7 min read


