Engaging Advertising Campaigns to Grow Revenue

We run intelligent, performance-driven paid media campaigns for hotels and travel brands. From Meta to Google, we align strategy with guest behaviour to drive awareness, conversions, and direct bookings. No guesswork; just tailored, data-led campaigns that deliver results where it matters most.

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Case Studies

Paid Media for Hotels and Hospitality

Digital paid advertising in the hospitality space has become indispensable. With organic reach in decline across major platforms since 2018, even the strongest brand message risks getting lost in the noise. Paid media gives you the power to cut through, amplifying your message and ensuring it reaches the right person, at the right time, in the right place.

At Umi, we treat advertising as one part of a broader marketing strategy. Our campaigns aren’t just traffic drivers, they’re built to support the full guest journey. Using tools from Google, Meta, Metasearch and more, we create highly targeted, measurable campaigns that bring the right audiences into your existing conversion funnels and keep them engaged.

Whether you're looking to drive awareness, stimulate demand, or convert intent into bookings, we use a cross-funnel approach to maximise return on ad spend and align every campaign with your commercial goals.

Key Features

Creative design

Our experienced design team will create beautiful and effective creative

Campaign strategy

We build a strategy factoring in brand and commercial goals

Multi-channel ads

Using search, social, display and video to reach the right audience with the right message

Continuous optimisation

Weekly enhancements of all live campaigns to optimise bidding and return

Account management

Dedicated account manager and bi-weekly meetings with the Umi team

Live ROI dashboard

See all your campaign stats in real-time through a live ROI dashboard

Broad Range of Campaigns

We support campaign types that cover the full guest buyer cycle, from awareness through to conversion.

Search

Why: Search advertising allows you full control over user intent. At the exact point a user is searching for a hotel in your area, or a USP you offer, you are able to show up in front of them.

It also allows us to take back bookings from OTAs by bidding more efficiently on your branded terms.

How: Search advertising operates using a Pay Per Click (PPC) model. We research and set up a list of search terms that people will enter whilst considering your offering, these could be general, brand-specific or niche-specific.

We will then set up a series of ads for baskets of similar keywords to show the user relevant content. Each of these ads will be directed to relevant landing pages on your site to ensure they have the best chance of becoming a guest.

To make sure that the campaigns are worth your while, we work with various properties and expect to achieve an average return on ad spend (ROAS) of 17:1.

Social

Why: At this point most of us are familiar with social advertising, and love it or hate it, it’s a key part of most businesses marketing strategy.

Social media gives us a great opportunity to take advantage of our understanding of your perfect customer to build unique audiences and deliver engaging messaging to the people who are most likely to end up becoming guests.

How: Using Facebook, Instagram and LinkedIn, along with your stunning photography, we can put together creative, flighted and well-timed campaigns that will drive new guests to your hospitality or travel business.

Remarketing

Why: Remarketing is an amazing method of building brand recall and can be great for converting guests who are aware of the hotel. These are the ads that follow you around the internet, through display ads on news websites, Instagram product ads or even changing how much you are willing to bid on a return visitor for a search ad.

Remarketing is a fantastic tool to keep in the forefront of guests who may

We love using responsive remarketing for brand building as it allows us to show different adverts to different users depending on how they’ve interacted with the website.

How: We place users into audience baskets, segmented by how they’ve used the website. To do this we look at micro-conversions; these are signals that a user is interested, such as downloading a brochure, checking prices or even looking at a certain page.

Once we have these audience groups set up, we create relevant adverts for each group and subsequently target them via Search and Display advertising.

Display

Why: Interest-based or contextual display advertising allows you to target pages that may be being visited by potential guests with visually led advertising.

These guests will be exposed to your brand throughout the research phase of the sales process, which will make the conversion more likely as they progress through the sales funnel.

How: Using Contextual targeting or Remarketing lets your ads reach web pages with content that compliments your service offering, making users think about you with context that encourages them to buy