RBH Hospitality

Tailored Digital Advertising to Boost Direct Bookings

The Challenge

The diverse portfolio of RBH properties presents unique marketing challenges, each requiring tailored advertising approaches to address the specific needs of different guest segments. The properties—The Principal York, Met Hotel, Leeds, Bridgewood Manor, and Wooten House—offer a range of services from accommodation and spa experiences to weddings, meetings, conferences, and food and beverage options. This diversity called for customised campaigns that target distinct demographics and revenue streams.

The Solution

Umi Digital has implemented a comprehensive Google Ads strategy designed to support both bottom and middle-funnel stages of the guest journey, driving direct bookings and increasing conversions. Highlights of our work include:

• Bespoke Campaigns for Varied Revenue Streams: We’ve developed unique advertising strategies for each revenue stream, whether it’s accommodation, spa packages, weddings, or conference bookings. Each service required a distinct approach to effectively reach the right audience and drive results.
• Evolving the Strategy: As confidence in our results has grown, RBH has expanded their focus to include top-funnel discovery campaigns, increasing brand awareness and driving interest among new audiences. This shift has allowed us to balance conversion-focused strategies with brand-building efforts.
• Data-Driven Optimization: By continuously refining ad performance through data analysis, we’ve maximized return on ad spend, ensuring that every campaign is as efficient and effective as possible.

The Result

Our collaboration with RBH Hospitality has been a success, resulting in increased bookings and enhanced brand visibility across their portfolio. Our flexible and tailored approach has allowed us to drive results for a wide range of services, ensuring that each hotel’s unique needs are met. We look forward to continuing this strong partnership with RBH’s team—Paula, Clare, and Andrew—as we further refine and grow their digital marketing efforts.

Key Achievements

• Effective management of Google Ads for four distinct hotels.
• Customised campaigns for multiple revenue streams, including accommodation, spa, and weddings.
• Expansion into top-funnel discovery campaigns to drive brand awareness.